What are the responsibilities and job description for the Director Marketing Communications position at INSIGHTEC?
Insightec is a growing medical technology company transforming patient lives through innovative incisionless surgery.
Our culture is as unique as our people, a diverse global team, with different ideas, skills, interests, and cultural backgrounds driven by our core values – Our Patients, Integrity, Team, Quality and Innovation.
Our dedication to making a real impact on the lives of millions of people and paving the path to a bright future for healthcare, is what bonds us as a Team. We work together in a dynamic collaborative environment to deliver successfully while believing and driving a life-work balance philosophy that encourages our employees to do things that are meaningful outside of work. Every role is significant, your voice is heard, and your ideas are encouraged. We challenge and empower our people to be great at what they do while providing a flexible work environment.
Walking through our corridors, you will be inspired by stories of career journeys at Insightec. We take pride in growing internal talent and encourage our employees to achieve their professional ambitions. With employees in Israel - Haifa and K. Ono, Miami and Dallas, Shanghai, Tokyo and Europe, we offer in each region competitive perks and benefits.
Do the most meaningful work of your career by joining us on our mission to transform tomorrows, today.
Overview: Reporting to the Global Vice President of Marketing, this role will be responsible for leading and executing integrated communication strategies consistent with Insightec’s desired brand image and positioning. This role involves managing campaigns, public relations, events, social media, content creation, and agency collaborations. This is a senior-level role offering opportunities for impactful leadership in a dynamic industry focused on innovation and growth.
What you will be doing:
- Ensure articulation and consistency of Insightec’s desired brand image and positioning both internally and externally.
- Develop the corporate communication strategy including definition of tactics through traditional channels, advertising and social media.
- Responsible for editorial direction, content calendar management, writing and design of all corporate marketing materials.
- Manage press release development, earned media opportunities, thought leadership and the public relations agency.
- Direct external agencies contracted for the writing, design and production of corporate marketing materials.
- Manage and maintain corporate website.
- Owns the strategic planning and execution of trade show presence, industry events and large company-sponsored meetings.
- Contribute to internal communications programs as needed.
- Develop yearly budget and ensure that all marketing communications expenditures stay within the approved budget.
- Coordinate with Regulatory, Legal and Medical/Clinical to ensure compliance with regulations and clinical accuracy of all content.
- Exceptional communication skills and ability to work cross-functionally.
Qualifications:
- Minimum of 15 years of experience in marketing, corporate communications or public relations in the medical device industry.
- Bachelor’s degree in marketing, Journalism, Communications or a related field; MBA preferred.
- Experience developing creative, effective and compliant promotional and media strategies in the medical device industry.
- Results-driven, motivated self-starter and team player, Native English speaker with excellent interpersonal and communication skills.
- Knowledge of marketing technology stack including Marketing Automation (Hubspot, Pardot) and CRM (Salesforce) platforms.
- Excellent organization skills, ability to prioritize and meet deadlines under pressure.
- Experience with branding and PR campaigns
- Analytical mindset with data-driven decision-making
- Digital marketing expertise (SEO/SEM, social media, LLM)
