Global Events and Field Lead

Instabase is looking for an events and field marketing leader that excels at creating a balanced portfolio of marketing programs to drive demand and generate pipeline.  This role requires collaboration between multiple functions across the go to market organization to create programs that attract prospects, nurture customers, and build Instabase’s brand within the market.

We are looking for a hands-on leader that is able to create and implement an event strategy that encompasses first and third party events, virtual events, and scalable field marketing programs.  This role reports into the CMO.

What you’ll do: 

• Execute high-impact third-party sponsorships, co-branded partner events, and Instabase-hosted events, building strategic partnerships that amplify our presence in the automation space.
• Collaborate closely with Sales, Product Marketing, Solutions Engineering, and Product teams to ensure events drive pipeline and showcase Instabase's technical capabilities.
• Manage end-to-end event logistics, including budgeting, vendor relationships, speaker coordination, invitation management, swag procurement, and post-event follow-up.
• Build community efforts through Instabase-sponsored field events, ranging from technical deep dives to thought leadership sessions that demonstrate Instabase's innovative approach to unlocking the potential of unstructured data.
• Track and report key event metrics, analyzing ROI, pipeline contribution, and attendee engagement to optimize event strategies and demonstrate business impact.
• Pioneer innovative event formats that highlight Instabase's brand and technology, creating an engaging experience that demonstrate our platform's capabilities.
• Build and nurture relationships with internal teams, customers, partners, and industry thought leaders to strengthen Instabase's position in the intelligent automation space.
• Maintain a data-driven approach to event planning and execution, ensuring all activities align with business objectives and deliver measurable outcomes.
• Create compelling content and experiences that showcase Instabase's technical excellence and innovation in document processing and workflow automation.

About you: 

• 8-10 years of experience in event marketing, field marketing, and community efforts, with a track record of leading small and large-scale events.
• Built a strategic marketing plan to achieve company GTM goals via events and field programs.
• Managed regional in-person or virtual events from ideation to execution, including budgeting, logistics, and vendor relationships.  Ability to manage these in person, virtually, or empower others to operate at scale.
• Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities.
• Proficient in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on key metrics like return on investment and lead generation.
• Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs.
• Experience with CRM and webinar tools.

Compensation: The base salary range for this role is $162,450 to $180,500 bonus, equity, and benefits. The actual pay may vary based on factors such as location, experience, and skills.

US Benefits: 

• Flexible PTO: Because life is better when you actually live it!
• Instabreak Fridays: Enjoy 6 company-wide Friday breaks scheduled throughout the year, giving you long weekends to relax and recharge!
• Comprehensive Coverage: Top-notch medical, dental, and vision insurance.
• 401(k) with Matching: We’ve got your back for a secure future. 
• Parental Leave & Fertility Benefits: Supporting you in growing your family, your way.
• Therapy Sessions Covered: Mental health matters— 10 free sessions through Samata Health.
• Wellness Stipend: For gym memberships, fitness tech, or whatever keeps you thriving.
• Lunch on Us: Enjoy a lunch credit when you're in the office.

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