Content Growth Marketer

Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are in an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, have 4 products in market, entering and hiring in new global regions, raised $30M by top VC’s, and we want you to be a critical part of scaling this velocity even further!

Instant is seeking a Content Growth Marketer to join our team in New York, driving inbound demand and brand awareness as we scale in the US. Instant already dominates its market in Australia, and we’re ready to replicate that success in the US. This role will own and execute content-driven growth strategies, using compelling storytelling, SEO, and data-driven content to attract and convert our ideal customers.

What You’ll Do:

• Own and execute content marketing strategies that drive inbound demand and self-serve conversion
• s.Create, distribute, and optimize high-quality content across blog, social media, video, email, and other relevant channels
• Develop and manage an editorial calendar, ensuring consistent, impactful storytelling that aligns with our brand and business goals
• Utilise SEO strategies to increase organic traffic and online awareness
• Own our front-door surfaces, including website content, marketing messaging, and conversion funnels
• Experiment with different content formats and distribution channels to optimize performance
• Collaborate with internal teams to amplify content across paid and organic channels
• Measure content performance and iterate based on data to continuously improve engagement and conversions
• Lead Instant’s content-driven initiatives at key retail events, ensuring maximum visibility and engagement

What You’ll Need:

• You move at Instant speed. You execute fast, produce high-quality content quickly, and adapt to shifting priorities
• You’re a strategic storyteller. You understand how to craft compelling narratives that resonate with different audiences
• You’re data-driven. You make decisions based on insights and are comfortable measuring and iterating on content strategies
• You take ownership. You execute flawlessly (directly & via others) and drive projects across the finish line
• You’re an SEO and content marketing pro. You understand how to optimize content for search and leverage it for inbound lead generation
• You thrive in a fast-paced environment. You’re comfortable working in a dynamic, high-growth startup with shifting priorities and rapid iteration

Instant, more than just a job:

• Competitive Salary - We commit to paying globally competitive salaries to our incredible team
• Equity in the company - Nobody is a renter. Everyone is an owner, having equity in the company so we can all benefit from our hard work and future success
• A-Player Team - A-players want to work with A-players, and hence we take our team and talent very seriously. We work hard, stay focused on the things that matter, and celebrate the wins
• Company Off-sites - We always aim to go away at points across the year as a company to celebrate achievements, as well as dig deep together on company strategy, opportunities and the exciting future ahead
• Flexible Home vs Office - Instant prioritises the value, creativity and energy of being together in person, based in our newly opened offices in Sydney or New York. We have a flexible balance, and work from home 2 days per week
• Additional Leave per year - In addition to the standard 4 weeks of leave per year, Instant also ensures the end of year shutdown (across Christmas and New Year) is a fully paid break
• Company Socials - We allocate an annual social budget towards regularly having fun, taking a break and getting to know each other a little more as a team! Previously we have done Axe Throwing, Bowling and even Surfing together… just to name a few!
• Tools - You’ll receive all new equipment including a MacBook Pro, monitor, and accessories