What are the responsibilities and job description for the Growth Marketer, Events & Content position at Instant?
Instant is on the hunt for a driven Growth Marketer, Events and Content Creator to supercharge our inbound growth.
Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are entering an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, have 4 products in market, entering and hiring in new global regions, raised $30M by top VC’s across three funding rounds, and we want you to be a critical part of scaling up this velocity even further!
As a Growth Marketer you’ll play a key role in driving inbound growth by turning events and content into powerful lead-generation tools. From industry conferences to networking dinners, you’ll make sure our presence is both impactful and effective. You’ll also lead our content strategy, ensuring Instant shows up in all the right places to attract and engage our ideal customers.
What you'll do:
- Plan and execute top-notch events, conferences, and networking dinners that people actually want to attend - think creative activations, can’t-miss speaking slots, and the kind of engagement that turns prospects into customers
- Negotiate the best deals with event organisers so we get prime spots without blowing the budget
- Launch and run content marketing campaigns that turn blogs, articles, and podcasts into serious revenue drivers
- Take the reins on our events calendar, making sure we show up in all the right places with maximum impact
- Own and optimise our website, marketing messaging, and conversion funnels to keep those self-serve signups rolling in
- Plan, implement, test, and measure campaigns to drive traffic to our website and increase self-serve conversions
- Use SEO magic to increase our online awareness
- Build referral programs that turn happy customers into our biggest growth engine
- Try new things! Growth marketing is all about testing, learning, and iterating - so we want someone who loves to experiment and push boundaries
What you'll bring to the role:
- A track record of running high-impact events and content marketing campaigns from the get go
- Killer project management skills - you can juggle multiple initiatives without breaking a sweat
- A data-driven approach with a love for tracking, measuring, and optimising
- A knack for creating content that’s both engaging and high-converting
- Experience with SEO, inbound marketing, and driving organic traffic
- Negotiation skills that get us the best deals and prime event spots
- Creativity, adaptability, and a love for trying new approaches
- A get-it-done mindset - you thrive in fast-paced, high-growth environments
Instant, more than just a Job:
- Competitive Salary - We commit to paying globally competitive salaries to our incredible team
- Equity in the company - Nobody is a renter. Everyone is an owner, having equity in the company so we can all benefit from our hard work and future success
- A-Player Team - A-players want to work with A-players, and hence we take our team and talent very seriously. We work hard, stay focused on the things that matter, and celebrate the wins
- Company Off-sites - We always aim to go away at points across the year as a company to celebrate achievements, as well as dig deep together on company strategy, opportunities and the exciting future ahead
- Flexible Home vs Office - Instant prioritises the value, creativity and energy of being together in person, based in our newly opened offices in Sydney or New York. We have a flexible balance, and work from home 2 days per week
- Additional Leave per year - In addition to the standard 4 weeks of leave per year, Instant also ensures the end of year shutdown (across Christmas and New Year) is a fully paid break
- Company Socials - We allocate an annual social budget towards regularly having fun, taking a break and getting to know each other a little more as a team! Previously we have done Axe Throwing, Bowling and even Surfing together… just to name a few!
- Tools - You’ll receive all new equipment including a MacBook Pro, monitor, and accessories.