Events Growth Marketer

Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are in an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, have 4 products in market, entering and hiring in new global regions, raised $30M by top VC’s, and we want you to be a critical part of scaling this velocity even further!

As an Events Growth Marketer you’ll play a key role in driving inbound growth by turning events and content into powerful lead-generation tools. From industry conferences to networking dinners, you’ll make sure our presence is both impactful and effective. You’ll also lead our content strategy, ensuring Instant shows up in all the right places to attract and engage our ideal customers.

What You’ll Do:

• Plan and execute top-notch events, conferences, and executive dinners that drive real pipeline - think bold activations, killer speaking opportunities, and unforgettable experiences.
• Take full ownership of the events calendar - choosing the right events, managing logistics, and executing with excellence.
• Negotiate smart deals with event organisers to secure top-tier exposure (without blowing the budget).
• Collaborate with sales and partnerships to align events with strategic business goals and target accounts.
• Amplify event presence through pre- and post-event content - including blogs, case studies, and video recaps.
• Manage and optimise event lead funnels - from landing pages to follow-up workflows.
• Drive campaign traffic through content, CRM, SEO, and other inbound marketing tactics to support and extend event impact.
• Own and iterate on our event performance reporting - track attendance, engagement, ROI, and learnings to make the next one even better.
• Bring creative ideas to the table - from co-hosted panels to hands-on product demos and customer showcases.

What You’ll Need:

• You move at Instant speed. You execute fast, produce high-quality content quickly, and adapt to shifting priorities
• You’re a strategic storyteller. You understand how to craft compelling narratives that resonate with different audiences
• You’re data-driven. You make decisions based on insights and are comfortable measuring and iterating on content strategies
• You take ownership. You execute flawlessly (directly & via others) and drive projects across the finish line
• You're a top negotiator. You can secure the best deals and prime event spots while running high-impact events and content marketing campaigns from day one
• You’re an SEO and content marketing pro. You understand how to optimize content for search and leverage it for inbound lead generation
• You thrive in a fast-paced environment. You’re comfortable working in a dynamic, high-growth startup with shifting priorities and rapid iteration

Instant, more than just a job:

• Competitive Salary - We commit to paying globally competitive salaries to our incredible team
• Equity in the company - Nobody is a renter. Everyone is an owner, having equity in the company so we can all benefit from our hard work and future success
• A-Player Team - A-players want to work with A-players, and hence we take our team and talent very seriously. We work hard, stay focused on the things that matter, and celebrate the wins
• Company Off-sites - We always aim to go away at points across the year as a company to celebrate achievements, as well as dig deep together on company strategy, opportunities and the exciting future ahead
• Flexible Home vs Office - Instant prioritises the value, creativity and energy of being together in person, based in our newly opened offices in Sydney or New York. We have a flexible balance, and work from home 2 days per week
• Additional Leave per year - In addition to the standard 4 weeks of leave per year, Instant also ensures the end of year shutdown (across Christmas and New Year) is a fully paid break
• Company Socials - We allocate an annual social budget towards regularly having fun, taking a break and getting to know each other a little more as a team! Previously we have done Axe Throwing, Bowling and even Surfing together… just to name a few!
• Tools - You’ll receive all new equipment including a MacBook Pro, monitor, and accessories