What are the responsibilities and job description for the National Account Director position at InsuranceNewsNet?
For over 25 years InsuranceNewsNet has been a premier media choice for print, digital, social, and direct response advertising. We provide industry-leading custom content services that deliver powerful ROI for our clients through brand advertising, custom content, native advertising, email marketing, social, print, programmatic display, and unique lead generation campaigns along with full ad agency services.
We offer a dynamic working environment, competitive base pay plus commissions, attractive benefits, and a flexible work schedule.
Overall Role and Responsibilities
- Drive advertising revenues across online, data, social, email, print, programmatic, and direct mail platforms, meeting and exceeding all sales goals.
- Develop new business through an existing territory, leveraging an established database of prospects.
- Manage and renew existing client relationships, ensuring satisfaction and growth.
- Conduct discoveries to uncover client initiatives and needs.
- Ideate strategic and creative solutions tailored to client briefs.
- Prepare high-quality, timely proposals to close business.
- Collaborate with internal teams to optimize programs and renewals.
- Conduct monthly and quarterly client reporting meetings.
- Represent the company at annual industry trade shows.
Key Skills and Competencies
- A deep understanding of the advertising sales marketplace and/or insurance B2B category.
- A strategic, consultative sales approach developing a strong awareness of client initiatives to propose optimal mix of products and sales solutions.
- Proven success in closing new business with an aggressive attitude to get to the decision maker is essential.
- Strong CRM & pipeline management skills to create and maintain a forecast of upcoming sales opportunities.
- A strong work ethic, critical thinking skills, and be coachable.
- Strong written and verbal communication and interpersonal skills.
- Detailed oriented, organized, and adaptable.
- Able to travel approximately 4-6 times annually for clients, prospects, and industry conferences.