What are the responsibilities and job description for the Marketing Campaign Manager position at inSync Staffing?
The role is primarily remote but may need to be onsite once per month in Oakland1 year contract$65.00 - $68.00TOP THINGS1) Ad Agency experience (either working for or with).2) Project / campaign management experience.3) Digital marketing experienceMarketing department is responsible for the planning, development and execution of innovative marketing strategies that drive positive customer experiences and participation with products and program offerings. This includes safety and emergency preparedness, residential and business rate education energy efficiency, income qualifying programs, clean energy, transportation electrification, decarbonization and a variety of other initiatives designed to help customers manage and achieve their sustainability and climate goals.Position SummaryThe contractor is responsible for the creative development, implementation and ongoing support of customer marketing initiatives with a focus on a solar and battery storage program for income qualified customers. This role will work closely with Marketing Strategists and trusted creative agencies in the identification of product and / or program messages, target audiences, tactical plans and provide the necessary creative support to achieve the product and / or program goals. In this role, the contractor will be responsible for writing and executing on creative briefs in partnership with advertising agencies and other external vendors to manage, design, and execute multi-channel. The, contractor, in partnership with the Marketing Strategist, will track and analyze campaign performance metrics and continually re-evaluate campaign performance to optimize metrics.Responsibilities
- Develop creative briefs, campaigns, creative reviews, internal reviews, creative production and coordination of all creative needs across key business products and programs.
- Day-to-day creative agency contact; including scope-of-work, role of engagement, priorities and deliverables, evaluations, tracking against milestones, managing budgets and resource optimization.
- Develop innovative ways to use marketing communications (print, web, multimedia and social media tools) to foster collaboration and communication across all levels of the organization and the communities we serve.
- Collaborate with the Media Manager and creative agencies to ensure both cost and operational efficiencies are achieved across all campaigns.
- Keep up-to-date on industry trends and developing marketing technologies along with segmentation and targeting principles.
- Provide communication consulting, strategy development and implementation services to assigned internal clients.
- Manage day-to-day aspects of projects, ensuring on-time, on-budget, high-quality deliverables and Plan / client satisfaction.
- Secure timely estimate / proposal / change order approvals if working with an outside agency.Qualifications Minimum :
- Bachelor's degree in Marketing, Communications or a related field, or equivalent work experience
- 7 years of relevant marketing communications experience managing multichannel, integrated marketing communications campaigns including demonstrated experience with : o Creative agency engagement and managemento Budget managemento Traditional and digital advertisingo Search Engine Optimization and MarketingDesired :
- Ability to manage multiple and potentially conflicting goals to effective resolution
- Demonstrated ability to work under tight deadlines, show thoughtfulness in campaign development, and resourcefulness in gathering requirements, input, and feedback.
- Experience with Copilot, Chat GPT or other AI technology
- Consistent proactivity
- Accuracy and attention to detail
- Exceptional verbal / written communication skills
- Passion for clean energy and / or sustainability
- Demonstrated skill in building team consensus and working effectively and collaboratively in a multi-discipline, multicultural environmentBenefits : (employee contribution)
- Health insurance
- Health savings account
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Life insurance
- Retirement planAll qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Salary : $65 - $68
