Associate Director, Surgical Reconstruction

Changing lives. Building Careers.

Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care.

This Associate Director (ADGM) role has a global Downstream concentration and involves lockstep partnership and shared marketing obligations with Upstream counterparts in Integra’s Surgical Reconstruction (SR) franchise. SR leverages diverse technologies to deliver a product portfolio that addresses key therapeutic areas across multiple care settings and surgical specialties.

This role is responsible for driving education, promotion, go-to-market strategies, messaging, competitive intelligence, site-of-care tactics and customer adoption for Integra’s nerve & tendon, hernia and surgical amniotic portfolio. This role will spearhead, execute, and measure product and HCP marketing strategies and tactics to achieve business objectives.

As a key member of the SR Marketing team, the ADGM will serve as the product evangelist and own the overall value proposition and key messaging for NeuraGen, NeuraWrap, TenoGlide, Gentrix, and BioD brands, while working to support the return to market of SurgiMend for hernia. Downstream Marketers own trade show strategic planning, execution and pull-through, competitive reconnaissance and Voice of Customer as well as serving as liaisons between the department and the sales organization. Responsibilities include partnership with global marketing teams to ensure proper product management.

Success in this role requires strong collaboration with the Senior Leadership Team, Global Commercial Teams, Sales Leaders, Medical Affairs, R&D, Regulatory, Professional Education, Market Access, Sales Training, Enterprise and other functional teams. Other key success factors include impacting marketing performance, coaching and developing the marketing team, developing customer insights and building strong relationships with key customers and opinion leaders.

Additionally, the ADGM is responsible for the direct management, coaching & development and project management of several Global Product Managers. This includes, but is not limited to, forecasting, budgeting, modeling, customer insight development, market research, and project management of key initiatives.

Essential Duties and Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, with minimal guidance

• Develops strategies for specific therapeutic areas and medical specialties including but not limited to: Hernia, Nerve, Tendon, & Surgical Amniotics
• Leads development of product marketing plans by preparing objectives, short and long-term strategies, tactics, and profit and loss projections.
• Manages new product development marketing activities as needed including voice of customer research, new idea review and recommendations, concept and design development, technique development, project management and market introduction.
• Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) to build the value of the product line and maximize earnings.
• Develop product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures, and seminars
• Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
• Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the total company portfolio.
• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product.
• Lead strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product
• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
• Supports Integra’s medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs
• Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits
• Prepares annual budget forecasts for the marketing functions related to the product line(s)
• Performs other duties as required
  
  

Desired Minimum Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required for this position.

Must be local to Princeton, NJ or willing to relocate

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred
• 8 years of healthcare-focused, marketing experience within a medical device or pharmaceutical company is required.
• Experience with regenerative tissue, orthopedic trauma, plastics, and reconstructive surgery.
• Global medical device/pharmaceutical marketing experience required with direct experience in marketing in US and International markets.
• Proven ability to develop comprehensive strategies across large therapeutic areas, aligning cross functional partners
• Deep experience evaluating market research, investor reports and therapeutic area reports, synthesizing those into strategies.
• Demonstrated understanding of the reimbursement landscape and clinical evidence development to support market access needs
• Demonstrated conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution
• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
• Experience working with, and/or managing, outside vendors including Advertising and Media agencies
• Proven track record of building and maintaining successful relationships with advocacy organizations and Key Opinion Leaders (KOLs)
• Demonstrated project management and excellent written and verbal communication skills are necessary.
• Proven track record of successfully developing and executing multi-channel marketing campaigns and programs through multiple stages including concept, implementation, and execution
• A demonstrated capacity for strategic thinking, planning, marketing, and product development
• Excellent working knowledge and experience with marketing strategy and product positioning
• Strong interpersonal skills and coaching skills at the employee and management levels
• Average travel requirement is approximately 30%
  
  

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

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