Product Marketing Manager, Surgical Reconstruction

Changing lives. Building Careers.

Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what's possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care.

The Product Marketing Manager (PMM) for Integra's Surgical Reconstruction (SR) Franchise focuses on Plastic and Reconstructive Surgery with a US downstream emphasis. This role drives execution of educational, promotional, and go-to-market strategy execution, as well as competitive intelligence, and customer adoption for the Plastic and Reconstructive Surgery portfolio.

Reporting to the Director of Global Strategic Marketing, the PMM is responsible for executing and measuring product and HCP marketing strategies, supporting new product development and launches, and maintaining initiatives to grow the existing portfolio. Key responsibilities include developing and implementing marketing plans, promotional programs, and product strategies to meet business objectives.

Success in this role requires collaboration with cross-functional teams, including Sales and Marketing Leadership, Medical Affairs, Regulatory, Professional Education, Market Access, Sales Learning and Development, and others. This is a high-visibility opportunity to gain experience while contributing to commercial objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Leads in the development of product marketing plans, including objectives, strategies, and tactics under the guidance of senior team members.

Owns product forecasting, pricing strategies, and creation of sales support materials to enhance the product line and meet organizational goals.

Conducts competitive analysis and maintains updated comparisons and evaluations to inform strategic product line decisions.

Prepares product positioning documents, competitive analyses, presentations, and content for marketing materials such as websites, brochures, and sales tools.

Leads the preparation of budget forecasts for marketing functions and provides inputs for resource planning.

Assists in maintaining relationships with industry experts, trade organizations, and field visits with surgeons and sales consultants to strengthen product positioning.

Routinely interfaces with the Product Marketing Managers of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company

Partners with sales to provide support for new product introductions, sales training programs, and field visits with surgeons or key accounts.

Participates in strategic planning activities to identify target markets, surgeons, and hospitals for assigned products.

Manages product availability by monitoring forecasts and collaborating with supply chain teams.

Acquires product and industry knowledge through literature review, field visits, and participation in surgeries or other educational opportunities.

Assists in the preparation and execution of surgeon training courses, including didactic and hands-on lab sessions.

Collaborates with Marketing Communications and other departments to ensure proper product positioning in the market.

Performs other duties as assigned.

DESIRED MINIMUM QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill, and / or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions :

Education : Bachelor's degree in Business, Marketing, Biology, or a related field.

Preferred Education : MBA preferred.

Experience :

Minimum of 2 years of healthcare-focused marketing experience within a medical device or pharmaceutical company.

Experience with regenerative tissue, plastic and reconstructive surgery, or hernia repair is a plus.

Exposure to new product launch processes is preferred.

Knowledge of reimbursement landscapes and clinical evidence processes is a plus.

Sales experience in medical devices or pharmaceuticals is a bonus.

Skills :

Strong communication skills (written and verbal) and the ability to collaborate effectively with cross-functional teams.

Analytical and problem-solving skills with attention to detail.

Demonstrated ability to drive multiple projects under minimal supervision in a fast-paced environment.

Strategic thinking and a basic understanding of marketing principles.

Travel Requirement :

Onsite employees : ~30%

Remote employees : ~40%

Tools and Equipment Used : Normal office environment : must be computer literate and familiar with Microsoft Suite of Products including Word, Excel, Power Point, Outlook or similar.

Physical Requirements : The physical requirements listed in this section include, but are not limited, to the motor / physical abilities and skills require of this position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to empower individuals with disabilities to undertake the essential duties and responsibilities of the position.

While undertaking the essential duties and responsibilities of the position, the employee must repeatedly

sit, listen, speak and be able to operate office equipment such as computers, copiers etc. The employee is required to go to all areas of the company and should be able to move around the facilities freely. The employee may be required to periodically lift and / or move up to 25lbs.

Adverse Working Conditions : The adverse working conditions listed in this section include, but are not limited to, those environmental conditions to which the employee may be exposed while undertaking the essential duties and responsibilities of this position, which is that of a general office environment.

Disclaimer : The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

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