Marketing Specialist

Job Title: Sr. Marketing Specialist

Pay rate: $36.50/hr on w2 without benefits

Duration: 12 months

Location: Franklin, TN, 37067

Job Description:

As an Account-Based Marketing Program Manager for the Electrical OEM channels in North America, you will be responsible for executing targeted account marketing strategies to support account-based selling. You will ensure that existing accounts have enjoyable customer experience while identifying new opportunities within high-value accounts.

Roles and Responsibilities:

• Plan, develop, and execute account-based marketing campaigns tailored to specific EOEM accounts.

• Partner with account management teams to ensure alignment and proper execution of account strategies.

• Develop ABM metrics to measure the performance of current programs and report on campaign success.

• Help manage the development of content for website copy, blog posts, sales documentation, and videos, leveraging in-house and agency resource

• Pursue and nurture leads until qualified and set up meetings for outside sales with qualified prospects.

• Optimized Campaign Execution: Conduct A/B testing and analytics to refine messaging, creatives, and assets, maximizing response and conversion rates.

Requirements:

• Previous experience in sales, ABM, lead generation, or digital marketing roles.

• Hands-on experience in executing innovative and multi-part events and lead generation programs.

• Experience in creating and implementing marketing campaigns using live events, webinars, digital advertising, and social networking.

• Knowledgeable of content marketing and inbound marketing to generate more qualified leads.

• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.