Marketing Manager

Are you searching for a fulfilling place to develop your career and an opportunity to make an impact in someone’s life? At Integrity, we believe that a vibrant company culture which supports and nurtures our employees is so important that it is the key to our success. With our team culture, we listen to your ideas and invest in your career growth! Our purpose and passion are to empower clients, their loved ones, and our communities by helping individuals achieve recovery and optimal wellness of the mind, body, and spirit. Be a part of our team whose mission is to help individuals and families through an effective and measurable system of comprehensive Therapeutic Community addictions treatment, mental health treatment, and recovery support in a way that brings about positive, long-term lifestyle change.

Integrity House seeks a Marketing Manager to lead marketing and communications activities that promote Integrity House’s programs and services, attract and convert audiences, and sustain Integrity House’s position as a leading provider of comprehensive, whole-person care . The Marketing Manager is an experienced project manager with the capability to effectively manage and complete projects by established deadlines and grow Integrity House's marking function.

Position Type and Expected Hours of Work

This is a full-time, exempt position, and typical work hours are 9:00 am to 5:00 pm. Some flexibility in hours is allowed, but the employee must be available during the core work hours of 9:00 a.m. to 5:00 p.m. and must work 35 hours per week. Evening hours may occasionally be required during event season.

Reporting to the Senior Director of Development and Strategy, the Marketing Manager has the following responsibilities.

Marketing & Communications Strategy

• Develop and plan marketing and communications strategies to promote Integrity House services, programs, and fundraising campaigns across multiple channels, including social media, email, print and digital advertising, and public relations.
• Analyze market trends, competitor strategies, and audience demographics to identify opportunities for growth and inform marketing strategies and campaigns.
• Research and identify strategic alliance opportunities including referral sources.
• Stay updated on industry trends, best practices, and emerging technologies in healthcare marketing to drive continuous improvement in marketing strategies and tactics.

Digital Marketing Management

• Lead all aspects of digital marketing, including service marketing, SEO activities, digital advertising, social media marketing, and reputation management across search platforms.
• Maintain Integrity House website, which includes timely content updates and trouble-shooting with support from website maintenance vendor.
• Collaborate with Development Manager and Development Coordinator to develop and execute digital fundraising campaigns and promote events.
• Manage relationships with external vendors, agencies, and partners, including graphic designers, printers, advertising agencies, and media outlets, to efficiently and effectively execute marketing campaigns and initiatives.
• Maintain inventory of marketing collateral/swag for staff engagement, recruitment, and external relations.

Content Creation & Brand Management

• Create engaging and impactful content for various materials and purposes, including, but not limited to annual reports, blog posts, social media posts, email newsletters, brochures, and promotional materials.
• Ensure brand integrity across all messages and visual assets.
• Develop a system for the collection of testimonials from clients and referral sources.

Public Relations & External Affairs

• Collaborate with team members and PR firm on PR and brand development activities.
• Coordinate stakeholder visits and external affairs when needed.

Performance Measurement & Analytics

• Monitor and analyze key performance indicators (KPIs) and analyze metrics to measure the effectiveness of marketing activities and campaigns.
• Provide actionable insights and regular reports to optimize performance and inform future strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, English Literature, or a related field.
• Minimum of three (3) years’ experience in marketing and/or communications. Nonprofit experience preferred.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Demonstrated ability to manage multiple projects and achieve required deliverables by established deadlines.
• Exceptional writing and communication skills with the ability to engage diverse audiences.
• Strong knowledge of digital marketing tools and platforms, SEO, and content creation.
• Strong eye for visuals and graphic design experience through Adobe Illustrator, Adobe InDesign, and/or Canva.
• Experience with WordPress content management system.
• Team player excited to collaborate with team members and other staff, external vendors, and community partners to achieve marketing objectives.
• Knowledge of substance use disorder treatment, mental health treatment, recovery, and/or community health programs preferred.

To apply, please submit your resume, a writing sample, and your marketing portfolio. A cover letter is highly encouraged to help us understand your interest and fit for the role. Applications without a writing sample and marketing portfolio will not be considered.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

People with a criminal record are encouraged to apply

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)

Ability to Commute:

• Newark, NJ 07102 (Required)

Ability to Relocate:

• Newark, NJ 07102: Relocate before starting work (Required)

Work Location: In person

Salary : $65,000