What are the responsibilities and job description for the Marketing Manager - Digital II position at Intelliswift - An LTTS Company?
Title : Marketing Manager - Digital II
Duration : 01 / 16 / 2025 to 07 / 15 / 2025
Location : Chicago, IL. (Hybrid – Onsite 3 days per week)
Day to Day :
Setting up, managing, and optimizing paid search campaigns across Google and Bing.
preferred top skill sets : Must have several years of experience managing SEM campaigns, preferably with B2B experience. Experience with SA360 required. Experience using Google analytics.
Must have skills : Data Analysis, Excel, Managing complex budgets and bid strategies.
About the role :
The team is looking for a business-savvy, paid search rock star to help grow the global Marketing pipeline via paid search efforts. As a Paid Search Sr Analyst, you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.
Data-driven and results-oriented, you will work to hit targets for CPA, MQLs, & marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels, special emphasis in running global paid search programs, and a strong B2B and SaaS marketing background.
Responsibilities :
- Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.
- Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
- Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.
- Craft compelling ad copy and perform A / B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.
- Regularly generate reports on campaign performance, highlighting key metrics and insights. Use data to provide actionable recommendations for campaign improvements.
- Function as a Subject Matter Expert in providing insight into paid search strategy and performance.
- Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.
Qualifications
