What are the responsibilities and job description for the Marketing Manager - Digital II position at Vminds Technologies Inc?
Summary:
As a Paid Search Sr Analyst, you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.
Data-driven and results-oriented, you will work to hit targets for CPA, MQLs, & marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.
Responsibilities:
- Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.
- Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
- Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.
- Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.
- Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.
- Function as a Subject Matter Expert in providing insight into paid search strategy and performance.
- Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.
Qualifications:
- Bachelor’s degree or equivalent experience
- Minimum of 3 years working in the B2B SaaS vertical
- Minimum of 4 years working in SEM channels with strong success record
- Prior ownership of marketing pipe or revenue targets is a requirement
- Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360
- Self-starter who can catch a leadership vision and bring it to life on their own
- Strong attention to detail
- Knowledge and experience with web analytics tools (Google Analytics) and conversion tracking
- Understanding of sophisticated bidding metrics – tCPA, tROAS, offline revenue uploads, custom weighted conversions
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Strong Excel skills: pivot tables, VLOOKUP, SUMIFS
- Excellent communication skills and the ability to work collaboratively within a team
Job Type: Contract
Expected hours: 40 per week
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Experience:
- Paid Search Platforms: 5 years (Preferred)
- B2B SaaS Marketing: 5 years (Preferred)
- SEM Campaign Management: 5 years (Preferred)
- Ad Copywriting & A/B Testing: 4 years (Preferred)
- Budget Allocation & Optimization: 5 years (Preferred)
- Bidding Metrics: 5 years (Preferred)
Work Location: Hybrid remote in Chicago, IL 60654
