Marketing Professional I

Job ID : 24-04955Title : Marketing ProfessionalLocation : Waltham, MADuration : 6 months with a possible extensionPR : $26.90 / hr

Description : Their responsibility is to partner with our marketing colleagues to assist them in planning, negotiation, execution, optimization, and measurement of results for 3rd Party Paid Media (Display advertising). In addition, the role will have a secondary responsibility of supporting Search Engine Marketing (SEM) / Paid Search (PPC) campaigns.

Responsibilities : In collaboration with their manager, fellow team members, and Marketing colleagues, the Digital Marketing Contractor will : Execute and manage direct paid media buys with 3rd party publishersSend RFPs to vendors, evaluate proposals, and negotiate media buys with 3rd party publishersCommunicate with internal stakeholders and vendors regarding campaign requirements, deliverables, status, performance, and action items. This includes leading communications with colleagues, being quick to respond to requests, and setting up and leading calls as needed with marketing colleaguesOwn paid media campaign set up, including tracking implementation, ad trafficking, and reporting for Display campaigns and secondarily, PPC campaignsWork with fellow digital marketing team members and marketers to develop paid media plans, manage campaigns to adhere to given budgets, desired flights, and performance goalsHave ongoing communication with fellow digital marketing team members to ensure the team is supported and that unique situations are handled and addressed as they ariseMonitor and measure performance of digital marketing efforts via web analytics tools and provide corresponding analysis via monthly, quarterly, annual, and / or ad hoc reportsDevelop and / or adjust reports as needed to ensure reporting meets the needs of marketing colleaguesMonitor and analyze digital analytics to identify and communicate opportunities, trends, and actionable insights to stakeholdersProactively identify and provide recommendations to improve paid media campaign performanceFunction as a liaison between Marketing colleagues, vendors, and / or creative team to ensure creative development adheres to deadlines, that creative meets publisher ad specifications, aligns with company standards, and leverages industry best practicesCollaborate with our marketers and agency partner to plan, develop, and execute the launch new Paid Search (PPC)campaigns, or make updates and optimizations to existing campaignsQualifications :

BA / BS degree or the equivalent combination of training and experiencePaid Media professional with a minimum 5 years of 3rd Party Paid Media (Display) advertising experience, and industry experience in Search Engine Marketing (SEM) / Pay-Per-Click (PPC)Strong project management skills with an ability to plan and prioritize projects and leverage project management toolsComfortable managing and analyzing large sets of dataComfortable working in and using marketing management tools and reports, including but not limited to Google Ads, Google Analytics, Looker Studio, Salesforce, and Eloqua, as well as project management toolsExperience managing 3rd party media buys with or without the use of industry tools, such as ad serversExperience facilitating & negotiating direct buys with third-party publishersDetail-oriented, analytical, process-oriented, innovative, creativeExcellent problem-solving, negotiation, and communication skillsFlexible, with the ability to seamlessly pivot from one project to the next

Education :

BA / BS degree or the equivalent combination of training and experiencePaid Media professional with a minimum 5 years of 3rd Party Paid Media (Display) advertising experience, and industry experience in Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

Skills : RequiredSEARCH ENGINE MARKETINGGOOGLE ANALYTICSPAID SEARCHPAID MEDIADIGITAL MARKETING

AdditionalPROJECT MANAGEMENTBUDGETSSALESFORCEDISPLAY ADVERTISINGCAMPAIGN MANAGEMENTADVERTISINGDIGITAL CAMPAIGNMARKETINGDETAIL ORIENTEDADSLIAISONMARKETING MANAGEMENTPROBLEM SOLVINGMEDIA STRATEGYPROPOSALS

Salary : $27