What are the responsibilities and job description for the Vice President, Digital Marketing position at Interdependence?
Who We Are
Interdependence is the most effective, innovative, and optimized public relations, communication, and integrated marketing solutions firm. Powered by proprietary technology, we serve brands, CMOs, founders, and entrepreneurs to enhance the quality of their businesses and their lives. We have nearly 100 full-time team members across the country and are rapidly growing. Interdependence was named "One of America's Best PR Agencies" by Forbes.
At Interdependence, we have an unwavering commitment to fostering a collaborative and performance-driven work environment. Employees are encouraged to innovate and share ideas openly and are provided with ample opportunities for professional growth. Our focus on work-life balance ensures a healthy and fulfilling lifestyle, while our dedication to delivering exceptional results for clients across various industries – including consumer brands, travel, entertainment, tech, B2B, healthcare, and professional services – instills a sense of pride and accomplishment in every team member. With a dynamic and inclusive culture that values diversity of thought and fosters creativity, Interdependence stands as a beacon of excellence.
Role Overview:
We are seeking a highly experienced and entrepreneurial Vice President of Digital Marketing to lead and expand our digital marketing practice. The ideal candidate will have a proven track record of over 10 years in digital marketing, with significant experience in agency settings, social media marketing, paid media, affiliate marketing, e-commerce, and mobile applications. This leadership role requires a visionary strategist capable of driving growth and innovation within a thriving agency environment.
Key Responsibilities:
- Strategic Leadership: Develop and implement comprehensive digital marketing strategies that align with clients' business objectives and drive measurable results.
- Team Development: Build, mentor, and lead a high-performing digital marketing team, fostering a culture of innovation and continuous improvement.
- Client Engagement: Cultivate and maintain strong relationships with clients, understanding their needs, and delivering tailored digital solutions that exceed expectations.
- Paid Media Management: Oversee the planning, execution, and optimization of paid media campaigns across various platforms to maximize ROI.
- Affiliate Marketing Oversight: Lead affiliate marketing initiatives, developing partnerships that enhance brand reach and drive revenue growth.
- E-commerce Strategy: Design and implement effective e-commerce strategies to boost online sales and enhance user experience.
- Mobile Application Marketing: Develop and execute marketing strategies for mobile applications, driving user acquisition, engagement, and retention.
- Performance Analysis: Utilize analytics tools to monitor campaign performance, generate insights, and adjust strategies to ensure optimal outcomes.
- Innovation and Growth: Identify emerging digital trends and technologies, integrating them into service offerings to maintain a competitive edge.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Minimum of 10 years of progressive experience in digital marketing, including significant agency experience.
- Proven expertise in managing social media marketing, paid media campaigns, affiliate marketing programs, e-commerce platforms, and mobile app marketing.
- Demonstrated entrepreneurial mindset with a passion for building and growing digital marketing practices.
- Strong leadership and team management skills, with a track record of developing high-performing teams.
- Exceptional strategic thinking and problem-solving abilities.
- Excellent communication and interpersonal skills, with the ability to build strong client relationships.
- Proficiency in digital marketing tools and platforms, including SEO, SEM, analytics, and CRM systems.
The Perks
- Competitive benefits package—including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements (i.e., working from home), and Summer Fridays.
** FULLY REMOTE BUT MUST BE LOCATED IN CHICAGO OR MILWAUKEE**
