What are the responsibilities and job description for the Director of Demand Generation position at Interface AI?
We are seeking a highly motivated Demand Generation Manager or Senior Manager to join our marketing team. This individual will be responsible for developing and executing multi-channel demand generation strategies to drive qualified leads and support our aggressive growth goals. The ideal candidate is a self-starter who is comfortable working in a high-growth startup environment, thrives in ambiguity, and enjoys contributing to process improvements.
What You Will Do:
- Develop and execute comprehensive demand generation campaigns across multiple channels (email, social media, PPC, SEO, content syndication, etc.).
- Work closely with sales to ensure lead quality and alignment on campaign strategies and goals.
- Optimize lead nurturing processes through marketing automation and CRM integration.
- Analyze and report on campaign performance, providing insights and recommendations for continuous improvement.
- Collaborate with content, product, and field marketing teams to create compelling campaigns and assets.
- Manage budget allocation and track ROI for demand generation activities.
What You Will Bring:
- Bachelor’s degree in Marketing, Business, or related field.
- 7 years of experience in demand generation, preferably in a high-growth B2B SaaS environment.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical skills with the ability to analyze data and provide actionable insights.
- Excellent project management skills and attention to detail.
- Ability to grow and lead a team in a fast-paced, dynamic environment.
Compensation:
- Base compensation is expected to be between $160,000 - $180,000. Exact compensation may vary based on skills and location.
What We Offer:
- 💻 Remote First Policy
- 🏥 Medical/Dental/Vision Insurance
- 🏝 PTO & Holidays
- ✨ Life Insurance
Salary : $160,000 - $180,000
