What are the responsibilities and job description for the Marketing Specialist position at Interlink Cloud Advisors, Inc.?
Description
Interlink is seeking a dynamic and creative Marketing Specialist to join our team. As a key player in our marketing team, you will support our sales team through lead tracking and content creation, ensuring that our marketing efforts are aligned with our sales goals. This role offers an exciting opportunity to create impactful written content for our website, facilitate webinars, and develop our LinkedIn strategy. This is a hybrid role at our HQ in Mason, OH and will report to our Marketing Manager. Since writing will be a large portion of this role, we will strongly prefer candidates who submit a cover letter.
Key Responsibilities
- Provide sales team support and enablement. Our marketing team primarily supports sales, and a large portion of this role will be focused on lead tracking and content creation
- Build templates and communicate value propositions to assist the sales team
- Create processes to improve marketing efforts for more effective pre-sales and post-sales documentation to increase the size of our pipeline
- Create written content for the website, blog posts, and facilitate webinar execution
- Identify, create, and execute SEO strategies and support for our website and blog
- Build our LinkedIn strategy and presence, inclusive of social media coordination
- Discover insights from Google Analytics and LinkedIn Analytics to develop strategic recommendations
- Facilitate webinars and marketing promotions by coordinating with our agency partners; this can include public relations, internal events, and awards
- Assist the Marketing Manager with strategic marketing tasks
Requirements
- 3-5 years of marketing experience
- B2B experience with a technology company or strong interest in technology; you should be able to learn new technologies quickly
- Must have a strong desire to learn and the ability to absorb that information quickly
- Able to communicate easily in both written and spoken formats to team members, clients, and the general community; this represents people with a wide variety of experience and titles
- Hubspot, Adobe Illustrator and InDesign experience preferred
- Relevant degrees in Business, Marketing, or related field, or equivalent experience
**Feeling uneasy that you haven't "ticked every box"? That's okay; we've been there, too! Studies have shown that women and people who are historically underrepresented in hiring processes are less likely to apply unless they meet 100% of qualifications. We encourage you to apply to roles that excite you, especially if you have transferable experience and are up for learning more.
Our Benefits
- Medical, Dental, and Vision coverage from day one
- Flexible schedules, 15 days of vacation time annually, 7 paid company holidays, and paid birthday off
- Voluntary supplemental insurances (life, disability, and accident)
- 401(k) including an employer contribution
- Awarded the 2024 Best Places to Work Winner in Cincinnati by the Business Courier (4-time winner)
About Us
Interlink is a nationally recognized IT consulting company, offering the flexibility of a small company while providing stability and benefits usually found at enterprise firms. We work with a "people-first" mentality, so we look to hire motivated individuals who understand that accomplishing our goals in supporting our clients while having fun is important. As the winner of The Best Places to Work Award three years in a row, we know what it takes to care for our employees and clients.
We value diversity, equity, innovation, and excellence in everything we do, and we use those values to create a positive and collaborative work environment where everyone can thrive, grow, and make an impact. Interlink is more than just a company; we are a community. You'll enter a supportive, collaborative team where everyone has your back. We celebrate your wins, encourage you during challenges (both personal and work), and foster connections beyond the office walls. We are looking for people who share our vision and passion for making a difference. If you are ready to join a team of talented and driven professionals who love what they do, you are in the right place.
Get to know more about us and our company culture: https://www.interlink.com/about-us/company-culture
Interlink Cloud Advisors is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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