What are the responsibilities and job description for the Marketing Automation Specialist position at Intermountain Health?
Job Description :
The Marketing Automation Specialist – Staff at Select Health is tasked with executing outreach and engagement campaigns in all parts of the lifecycle for multiple consumer audiences and stakeholder groups through Select Health’s automation platform. This role is responsible for using enterprise level marketing operations systems, understanding and sharing engagement and conversion metrics, and advising internal stakeholders on how to maximize the impact of their communications.
Essential Functions
Builds and deploys outreach campaigns across all digital channels (email, push, sms, etc.)
Strategically advises internal stakeholders on best practices to maximize the impact of communications
Identifies and reports on communication engagement metrics, with a descriptive and prescriptive lens
Communicates internally in a clear and timely manner, to minimize friction in project management
Understands the member journey and how to minimize pain points for consumers through better communication
Skills
Communication
Copywriting
Behavioral Design
Marketing Automation Platforms
Salesforce
Analytics
Quality Assurance
Time Management
Project Management
Spreadsheets / Relational Databases
Qualifications
Multiple years of experience with customer engagement and / or automation platforms
Proven experience with email marketing and best practices to maximize deliverability and ensure compliance with CAN-SPAM
General knowledge of behavioral design and performance marketing copywriting
Certifications / training on Salesforce Marketing Cloud a plus
Experience / understanding of relational databases and SQL
Documented experience managing multiple projects in a fast-paced environment
Physical Requirements :
Physical Requirements
Ongoing need for employee to see and read information, documents, monitors, identify equipment and supplies, and be able to assess customer needs.
Frequent interactions with providers, colleagues, customers, patients / clients, and visitors that require employee to verbally communicate as well as hear and understand spoken information, needs, and issues quickly and accurately.
Manual dexterity of hands and fingers to manipulate complex and delicate equipment with precision and accuracy. This includes frequent computer use for typing, accessing needed information, etc.
Location :
SelectHealth - Murray
Work City : Murray
Work State : Utah
Scheduled Weekly Hours :
The hourly range for this position is listed below. Actual hourly rate dependent upon experience.
31.78 - $50.07
We care about your well-being – mind, body, and spirit – which is why we provide our caregivers a generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.
Learn more about our comprehensive benefits packages for our Idaho, Nevada, and Utah based caregivers () , and for our Colorado and Montana based caregivers () .
Intermountain Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
All positions subject to close without notice.
Salary : $32 - $50
