What are the responsibilities and job description for the Senior Web Marketing Lead position at International Game Technology?
IGT (NYSE : IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.
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The scope of work will encompass promoting IGT's industry-leading portfolio of games, systems, and solutions across global Gaming and PlayDigital, in addition to supporting the needs of internal organizations such as People & Transformation, Executive leadership and many more.
This role reports to the VP of Marketing for US and Global Creative Services and works closely in partnership with the US Social Media Manager, Director of Product Marketing, Creative Services team, and Web Services team to deliver content and web strategies that help drive the sales of IGT products, elicits favorable customer response, and engages employees while representing best-in-class brand practices and disciplines.
The successful candidate will be expected to :
- Show expertise and experience in marketing-oriented web development including journey mapping, SEO, content strategizing, wireframe building, analytics, content optimizing, and content governing.
- Draft, implement, maintain, project-manage, and revise online marketing strategies to drive engagement on the IGT site(s). Coordinate with marketing teams to ensure active promotions and campaigns are accurately and effectively represented on the website(s). Collaborate with web design, development, and marketing teams to monitor and improve search engine optimization (SEO). Maintain current knowledge of trends and developments in online marketing.
- Stay abreast of emerging digital trends with high-level awareness on how to turn trends into development / optimization opportunities for IGT.
- Display impeccable communication, project management, and organizational skills.
- Lead through influence by collaborating with cross-functional internal and external stakeholders.
- Be a proactive individual with strong planning skills and a unique ability to maximize efforts with limited resources.
Responsibilities :
Qualifications
Keys to Success
LI-HYBRID
IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected, and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $55,177 - $156,700. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.
Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note : programs are subject to eligibility requirements.
All IGT employees have a role in information security. Annual training will be assigned and required as appropriate.
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Salary : $55,177 - $156,700
