What are the responsibilities and job description for the Web Optimization Senior Manager, Digital Marketing position at Credit One Bank?
Description
Position Summary
Credit One Bank is looking for a Senior Manager Testing, Digital Marketing to join the Digital Acquisition team. This candidate will work closely with the Digital Acquisitions VP and testing team on the optimization of the digital acquisition experience to drive results and increase profitability for Credit One Bank. In this role, we are looking for an expert in developing, implementing, executing, and reporting A / B testing strategies. This role offers a unique chance to make a significant impact by driving continuous improvement and innovation.
Summary of Essential Job Functions
- Manage the end-to-end testing process from test ideation, scheduling, ensuring accurate tracking, test QA and post launch monitoring to drive the maximum return on investment.
- Identify key areas for testing, create hypotheses, and design experiments to validate improvements.
- Define and validate test parameters, target audience, and success metrics based on business objectives.
- Monitor live tests to ensure they are running smoothly and troubleshoot any issues that arise during the test period.
- Collect and analyze data from multiple sources, including web analytics tools, A / B testing platforms, and internal data for in-depth statistical analysis of test results to determine the significance and impact of tested changes.
- Generate detailed wrap reports that include key findings, performance metrics, and recommendations for future actions.
- Present test results and insights to stakeholders, highlighting the implications for business strategy and decision-making.
- Recommend actionable next steps based on test findings, such as implementing successful variations or iterating on unsuccessful tests.
Position Requirements
Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.
