Trainee, Measurement & Analytics

Background

Location: Hybrid – work-from-home and office: 303 E Wacker Dr., Suite 2200, Chicago, IL

Type: Full-time temporary position (six months)

Practice: Insights & Strategy

Reports to: Senior Coordinator, Insights & Strategy

Overview

Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers – helping brands make more meaningful connections. Our industry-leading team includes 200 team members supporting 50 clients with services spanning content production, experiential and event marketing, hospitality, partnership consulting, creative, social and digital marketing, and platform development. We also own and operate event properties across the professional and collegiate sports landscape, focused on sports including basketball, football, golf, pickleball, and volleyball.

The Insights & Strategy team supports all areas of expertise across the company and is integral to providing existing clients with a variety of solutions as well as furthering business development efforts. The Insights & Strategy team is seeking to hire a Trainee (0-1 years’ experience). While all members of the Insights & Strategy team are expected to be well-rounded sports and entertainment marketers, we are seeking a candidate with an interest in and aptitude for measurement and analytics. Principle area of responsibility will be sponsorship marketing asset valuation, negotiation and consultation, with a focus on the fair market value analysis of sponsorships and proposals across a wide variety of sports, entertainment and lifestyle properties. Additional responsibilities will include primary research methods, conducting secondary research through online syndicated consumer research sources, and some consumer survey design and data processing.

The Trainee program is the means for entry-level hiring for Intersport. A Trainee position is full-time, with salary and benefits, and covers a period of six months. At the conclusion of the six-month period, a Trainee is hired on to a permanent position based on a number of factors: 1) their performance as a Trainee, 2) Intersport’s company performance, and 3) macroeconomic conditions. A Trainee position is by definition a training position – one in which they will be taught while doing real work. A Trainee must make a discernable impact and prove themselves; it is not in any way an internship position. The Trainee program is competitive by design and its purpose is hire the very best entry-level talent and grow that talent into a permanent team member of increasing responsibility and career advancement over time.

Responsibilities

General

• Embody and reflect Intersport’s performance-based culture and commits him/herself and team to the highest standards for all agency work
• Work effectively with cross-functional teams to deliver executional excellence

Team Support

• Assist fellow team members in an effort to provide thought leadership, guidance and direction that serves as the foundation for the sports and entertainment marketing strategies and activation platforms of both clients and prospects
• Acquire comprehensive understanding of client marketing objectives and how Intersport’s practice groups are uniquely positioned to achieve those goals

Measurement and Analytics

• Assist in providing sponsorship valuation for developing new business proposals, strategies and recommendations to clients, prospects, and internal stakeholders with guidance from the coordinators, managers, and directors
• Develop skills in collecting, analyzing, and interpreting complex data utilizing syndicated research tools and desktop research including but not limited to TV, radio, digital, social media, etc.
• Assist in building client report and presentation to provide clear insights and recommendations based on valuation and related data
• Support in developing and refining Intersport’s proprietary sponsorship valuation methodology
• Develop skills in specific areas of measurement and analytics such as sponsorship marketing asset valuation, negotiation and consultation, primary research, desk research, syndicated consumer research databases, and sponsorship effectiveness testing

Qualifications

• Bachelor’s degree required
• Zero (0) to one (1) years’ experience in a marketing role at an agency, brand, media company, sports or entertainment property, or related organization
• Demonstrated interest in, and ideally exposure to, measurement and analytics-related experiences (e.g. projects, course of study)
• Interest and passion in sports, entertainment, culinary, and culture marketing. Willing to learn and be up to date about what’s happening in the sports and entertainment industry
• Must love analyzing data and getting into the numbers – this role is very much for a math person
• Familiarity with data analysis
• Exemplary verbal and written communication skills
• Application of superior prioritization and time-management skills
• Detail and process orientated
• Ability to produce high quality work at a fast pace
• Flexibility to work both independently and as part of a team
• Proficiency in Microsoft Office software (e.g. Word, Excel, PowerPoint)

The salary range for this role is $45,000-$48,000.

Intersport is an Equal Opportunity Employer.