Audience and Engagement Editor

Sarasota Magazine is looking for an outstanding reporter and editor to grow our audience through our newsletters and social media channels, while also contributing to the magazine’s website and print publications. As a key member of the editorial staff, the Audience and Engagement Editor will help shape the tone and content of our coverage by working closely with the Editor in Chief to advance our mission to delight, inform and challenge readers with every story.

A successful candidate should possess a strong understanding of editorial style and grammar, an eye for presenting stories visually and in multimedia formats, a passion for connecting with the Sarasota community and the magazine’s readership, and an ability to analyze readership data to make informed recommendations about the magazine’s editorial direction and engagement strategy. This person is curious and enthusiastic, obsessed with social media trends, an excellent written and verbal communicator, and comfortable working as part of a team and independently.

Sarasota Magazine is committed to building a diverse and inclusive newsroom. Applicants of color and minority backgrounds are strongly encouraged to apply. Spanish language skills are also a plus.

Essential Duties

• Write multiple brief blog posts each day about topics important to Sarasota’s business and philanthropic community.
• Create and send multiple daily email newsletters.
• Post multiple times throughout the week on the magazine’s social media channels.
• Work with the magazine’s art department to create multimedia elements for social media channels.
• Monitor social media for emerging trends and make recommendations for how the magazine can capitalize on them.
• Compile and analyze newsletter performance and social media data and make recommendations about how to grow the magazine’s reach and exposure.
• Write other stories as needed, filling holes in the magazine’s current editorial strategy, as well as meeting emerging needs.
• Be a strong advocate for diversity both in the workplace and in the magazine’s coverage.
• Solve problems independently, with a strong news judgment rooted in the principles of journalism.
• Attend magazine-related events to capture images and video.
  
  

Helpful Qualifications

• Previous success as a reporter or editor for at least three years.
• Knowledge of Facebook, Instagram, X, TikTok and LinkedIn, as well as HubSpot or other email newsletter programs.
• Excellent command of grammar, punctuation and linguistic style.
• Outstanding attention to detail.
• Knowledge of and commitment to journalistic ethics.
• Comfort working on stories about a wide variety of topics.
• Ability to find or identify strong visual elements that enhance stories.
• Relentless curiosity.
• Excellent communication skills.
• Kindness.
  
  

How to Apply

Please submit a cover letter, résumé and three outstanding writing samples. No phone calls, please. We will contact you if your skills and experience are a good fit for our team.

About Sarasota Magazine

Since 1979, Sarasota Magazine has helped our readers explore, enjoy and understand Florida’s best city and region, with award-winning coverage of the area’s arts, dining, real estate, style, trends, philanthropy, design and more. The magazine is an indispensable guide to the best of Sarasota and the local authority on everything our beautiful, vibrant and sophisticated community has to offer. In addition to the print magazine, the publication also produces a robust, award-winning website that is updated daily, plus multiple email newsletters and social media channels. Additional titles include a variety of arts playbills and other custom publications that serve distinct niches in our market.

About DreamLarge

DreamLarge, Sarasota Magazine's parent company, is the first registered Benefit Corporation on the Gulf Coast of Florida. Located in the historic Rosemary District in Sarasota, Florida, DreamLarge is a community catalyst that exemplifies how businesses can embody service, responsibility and kindness. DreamLarge’s activities span a wide range of community-focused initiatives, from environmental sustainability projects and educational programs to support for local arts and entrepreneurship. By leveraging our business acumen and creative energy, and engaging in innovative projects and partnerships, DreamLarge not only contributes to the well-being of our community but also sets a precedent for how businesses can be a force for good.

Through its work, DreamLarge invites everyone to dream large and act locally, proving that together, we can make a difference in the communities we call home. Why? At the heart of our being, we believe in one thing: Wherever we are, whatever we do, we have a duty to serve our community. For more information, visit dreamlarge.org.