What are the responsibilities and job description for the Senior Art Director position at Invisible Ventures?
Interested in creatively leading Sarasota’s finest collection of change-makers and explorers?
We are currently searching for a Senior Art Director. The right candidate will bring a mix of marketing expertise and business understanding of the position, promoting our company and that of our valued partners. As a director, we are looking for an experienced manager of people, someone that can inspire others, and challenge what is possible by taking our creativity to a new level as we continue to grow. Having a natural eye for design and a drive to inspire innovative strategy that connects with all types of audiences, are essential for the type of individual in this role.
Objectives of this Role
- Build, lead, and review work from the creative team in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, experiential design, UX/UI, and technology
- Develop marketing plans, establish and analyze results, make necessary adaptations, and identify opportunities that achieve results
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Analyze and execute on brand tracking, market trends, consumer need, and the competitive landscape
- Meet budget standards by forecasting and managing expenses
Daily and Monthly Responsibilities
- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
- Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Present and/or oversee the presentation of final concepts, and obtain approvals for deliverables
Skills and Qualifications
- 5 years of experience creating marketing/advertising campaigns from developing vision and the messaging platform to overseeing production on time and budget
- Understanding and experience in creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
- Proven experience with concept development
- Highly skilled with leading a team of creative talent
- Strong creative vision with an understanding of business objectives
Preferred Qualifications
- Degree in marketing, business, design, or communications
- Prior experience with copywriting, design, or production
- Prior project management experience, with a focus on creative direction
