Enterprise Marketing Director

Position Overview

The Enterprise Marketing Director is responsible for driving demand generation and pipeline progression strategy and execution for high-value Enterprise strategic accounts through targeted, personalized campaigns across multiple channels. The person in this role must have a bias for action and urgency in getting new ideas and strategies implemented and involves deep collaboration with sales team members, developing tailored marketing strategies, creating personalized content, and analyzing campaign effectiveness to enhance account engagement and revenue generation.

Key Responsibilities

• Strategic Leadership: Own the strategy, campaigns, and projects; use feedback to iterate, improve, and adapt learnings across multiple projects; and maintain positive relationships with internal and external partners to activate buying teams within some of our highest-value Enterprise accounts.
• Collaboration with Sales Leadership: Partner very closely with Strategic Accounts sales managers to determine account prioritization between 1:1 vs. 1:few approach and identify the contact and communications strategy to drive account engagement, pipeline generation and acceleration, and won revenue.
• Campaign Management: Create and manage campaign strategy and execution that delivers pipeline and revenue for strategic accounts.
• Account Planning: Co-develop detailed, blueprint-style account plans that list and calendar marketing, SDR, and sales rep activities targeted at the account.
• Trusted Advisor: Be a go-to trusted team member to the sales team members and leadership, providing regular updates, understanding and sharing their goals, and driving innovative strategies to achieve our results.
• Executive Engagement: Deliver campaign experiences, messaging, and just-in-time communications that unlock CXO and buying team engagement.
• Personalized Campaigns: Strategize and implement 1:1 and 1:few campaigns, leveraging hyper personalization across channels including web, email, digital ads, direct mail, and regionally- and/or persona-based in-person and virtual events.
• Pain Point Analysis and Messaging: Partner-in-lock step with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs.
• Content Development: Collaborate with the content and product marketing teams to develop personalized marketing materials and content for each account/segment.
• Data-Driven Decisions: Be an expert in the data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts and to provide meaningful updates on the account status and engagement.
• Innovation and Best Practices: Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate.

Qualifications

• Extensive Experience: 10 years of relevant experience in B2B SaaS marketing and GTM functions, including 3 years in a focused ABM role.
• Proven Success: Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact.
• Enterprise Focus: Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness.
• Analytical Expertise: Excellent analytics skills, including experience with CRM (Salesforce), ABM (6sense), and marketing automation tools.
• Collaborative Leadership: Demonstrated ability to work closely with account executives, fostering a culture of collaboration between marketing and sales departments to ensure alignment on target accounts and objectives.
• Exceptional Communication: Outstanding communication and interpersonal skills, capable of building strong relationships with both peers and leadership.
• Core Values: Embodies our core values and operating principles.