What are the responsibilities and job description for the Manager, Earned Media - Healthcare position at IPG DXTRA?
Manager, Earned Media, Healthcare
We Are Seeking
We are seeking a strong Manager to join our Media Relations team at dna Communications. We are looking for someone who knows the media landscape and has a unique experience telling stories and counseling clients on and executing integrated media relations strategy. The following is a general outline of primary responsibilities.
What You Will Be Doing
- Serves as key integrated team member and day-to-day client contact in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
- Develop a strong understanding of the client's business and target audiences, and work collaboratively with strategists, digital and creative team members to deliver solutions that meet program objectives.
- Have positive relationships with health, business and consumer media, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage.
- Develops targeted media lists and leverages a diverse mix of external voices (e.g., patients, physicians, advocates, influencers and other relatable voices) to impact clients, their brands and marketing goals.
- Help develop executive visibility programs for c-suite leadership, including research/vetting opportunities, speaking/events, thought leadership content and awards
- Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.
- Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
- Develops and manages timelines and weekly action plans to ensure all deadlines on client programs are met
- Maintains a keen interest in current industry trends, including becoming a student of our clients' sectors (e.g., if public, reading earnings call transcripts, Q&As with the CEO, competitors' coverage and influencers' posts)
- Shares insights and perspectives with teams and clients
- Support creative ideation on a consistent basis.
- Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
- Actively participate in agency development and assist with new business.
Competencies
- Business Acumen- align talent strategies to drive business goals
- Client Service- client focus and ability to build trust and rapport across all levels
- Proactivity- exhibit relentless pursuit for new and innovative talent strategies
- Collaboration- build strong relationships at all levels across the organization
- Critical Thinking- ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution- possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Qualifications
- Bachelor's Degree in Marketing, Communications, Public Relations or related field
- 4-5 years' PR/communications experience
- Healthcare media relations experience
- Strong written, verbal communication, presentation, collaboration and problem-solving skills
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $82,000 - $92,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
We makeour careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
IPG DXTRA is proud to be an Equal Opportunity/Affirmative Action employer. IPG DXTRA recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Salary : $82,000 - $92,000
