What are the responsibilities and job description for the Senior Manager, Earned Media - Technology position at IPG DXTRA?
Job Summary
Weber Shandwick is looking for a Senior Manager, Earned Media, Technology to join our passionate, fun, and driven team focused on supporting enterprise tech clients.
We are seeking a Senior Manager who has a strong background and interest in earned media-related work with a foundation of skills pitching and securing top-tier, tech and vertical press, including broadcast and podcasts. The ideal candidate is someone who has previous project and team management experience, loves the thrill of the pitch, and can take a leadership role managing clients and teams-bringing existing technology and business media relationships.
This candidate also ideally has specific experience with B2B tech storytelling-experience in cloud and AI-driven narratives a plus-with an understanding of the media landscape, how tech reporters work, and what it takes to get mindshare in this busy space.
Responsibilities
What You Will Be Doing
- Provide day-to-day leadership and client engagement
- Oversee other team member's media work, to foster excellence and success
- Source and place earned media results on behalf of the client - this includes identifying appropriate contacts, writing pitches, drafting media lists, making follow up calls, etc.
- Develop a strong understanding of the client's business and target audience
- Stay current on new and existing media coverage, as well as reporter moves and how to leverage for relationship building
- Assist with ongoing reporting, research and monitoring projects for the client
- Monitor media outlets to understand industry issues that directly and indirectly affect the client
- Support creative ideation on a consistent basis and provide thoughtful, proactive recommendations for storytelling initiatives
- Owning, drafting and managing media projects
- Participate in new business pitches
Competencies:
- Excellent oral and written communication
- Familiar with writing owned content and earned byline content
- Strong research skills stemming from a media focused curiosity
- Ability to build trust and rapport with the client and team across all levels
- Demonstrate a proactive and forward thinking mindset
- Integrated skill set that combines media relations, content creation and digital expertise
- Excellent collaboration and team building skills
- Strong organizational skills with ability to manage multiple jobs in a day
- Intuitive thinker who asks probing questions and anticipates and addresses needs
- Sound business and professional ethics
Qualifications
- Years Experience: 5-7 years of experience in similar industry
- Job Type: Permanent, Full-Time
About Us
Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek's Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report's Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report's Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $85,000 - $100,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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IPG DXTRA is proud to be an Equal Opportunity/Affirmative Action employer. IPG DXTRA recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Salary : $85,000 - $100,000
