What are the responsibilities and job description for the Social Media Strategist - Healthcare position at IPG DXTRA?
Weber Shandwick - Boston (Hybrid)Weber Shandwick has an opportunity for a proven communications professional with 3-5years of social media marketing / PR experience to join our team as aManagerin our growing digital healthcare practice. The ideal candidatewill have previous agency and digital marketing experience in healthcare and isa motivated, proactive team player who is strong in account client / project management, social strategy, and creative thinking.He / she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate / franchise and brand stories.If that is you, let's talk!Responsibilities include : Support as day-to-day social strategy contact for a major client, becoming an expert on our clients' business and understanding how their communications objectives help achieve business goalsWork with clients in a solution-oriented fashion to execute against digital content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning / development, influencer coordination and integrated media planningAbility to confidently advise internal and client teams onintegrated digital marketing strategy and executionDevelopproject plans, calendars, and workflow processesfor a variety of tactics, including always-on / evergreen and campaign-based social, digital and influencer effortsDeep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR. Oversee content production from concept to execution to measurementStrong understanding of digital analyticsandmeasurement and performance-driven insightsMaintain a keen interest incurrentindustry trends related to social media and influencer best practices, and act as a thought leader in elevating these trends todirectly and indirectly affect clients and our practiceUnderstand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry's use of social media.Generate new ideas and opportunities to ensure client program successExperiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.
The Essentials : Forward Thinking : Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity, as well as a constant drive to experiment and figure out how to achieve goalsis a must.Communication : Speak, write and edit succinctly and compellingly.Storytelling : Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.Management : Meet deadlines, put out fires and multi-task. Work fast and work well.Interpersonal : Collaborate well and play nice, whether it's in a team, with other teams or independently.Passion : To deliver high-quality work, build close client relationships, execute effectively, and be motivated by the work.Technical : Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics,Adobe Analytics) and influencer identification tools (Creator IQ)Detail-Oriented : Whether it's a strategy presentation, client social posts or communications,or monthly insights reporting, attention to detail and a commitment to delivering clear and precise work is essential.Spark : Understand what sets you apart.Growth : Recognize where you can grow and be open to learning opportunities.
Additional Responsibilities : Support social communications strategist for healthcare clientsBe a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client successProvide client counsel while serving as a strategic driver for client meetings and presentationsIdentify and manage influencer partnerships for our healthcare clients, inclusive of patients and healthcare professionalsAssist in the development and implementation of social and influencer programsEfficiently manage client and team resources and deliverables around major campaigns and projectsWrite content briefs and manage project timelinesManage multiple projects at various stages simultaneouslyHave excellent organization and time management skillsHave very strong written and verbal communications skillsBe able and eager to quickly learn new systems, tools, approaches and platformsEffectively manage client and team expectations around timelines, work, and deliverables
Basic Qualifications : Bachelor's DegreeExperience working with healthcare / pharmaceutical clients preferred
The Weber Shandwick Collective recognizes that your health and well-being are a priority. This is why we offer a full suite of benefits including : MedicalDentalVision401k (with employer match)Tuition ReimbursementJuice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulMyDays - Flexible holiday schedulesShort-Term DisabilityPaid Employee Family LeaveFamily Building Benefit
Boston Salary range : $78,000.00 - $88,000.00Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.We makeour careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Salary : $78,000 - $88,000
