What are the responsibilities and job description for the Social Media Strategist - Healthcare position at Resolute Digital, a Weber Shandwick Company?
Weber Shandwick has an opportunity for a proven communications professional with 3-5 years of social media marketing / PR experience to join our team as a Manager in our growing digital healthcare practice. The ideal candidate will have previous agency and digital marketing experience in healthcare and is a motivated, proactive team player who is strong in account client / project management, social strategy, and creative thinking. He / she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate / franchise and brand stories.
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Responsibilities include :
- Support as day-to-day social strategy contact for a major client, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals.
- Work with clients in a solution-oriented fashion to execute against digital content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning / development, influencer coordination and integrated media planning.
- Ability to confidently advise internal and client teams on integrated digital marketing strategy and execution.
- Develop project plans, calendars, and workflow processes for a variety of tactics, including always-on / evergreen and campaign-based social, digital and influencer efforts.
- Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR. Oversee content production from concept to execution to measurement.
- Strong understanding of digital analytics and measurement and performance-driven insights.
- Maintain a keen interest in current industry trends related to social media and influencer best practices, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our practice.
- Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry’s use of social media.
- Generate new ideas and opportunities to ensure client program success.
- Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.
The Essentials :
Basic Qualifications :
The Weber Shandwick Collective recognizes that your health and well-being are a priority. This is why we offer a full suite of benefits including :
Boston Salary range : $78,000.00 – $88,000.00.
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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Salary : $78,000 - $88,000
