What are the responsibilities and job description for the Director, Strategic Planning position at IPG Health?
Job Description
JOB SUMMARY
The Dir, Strategic Planning is an experienced planning lead with a track record of success in client-facing, supervisory, and new business roles. They possess expertise in planning tools and core competencies, with a focus on driving proper use of positioning, insight generation, and creative brief writing. Their market research expertise and consulting skills enable them to uncover strategic opportunities and inform creative development. With strong strategic leadership, they drive clarification and direction in internal and client meetings. They demonstrate more advanced strategic storytelling skills, using frameworks such as blue ocean and challenger. Their client-focused approach ensures exceptional service delivery. Seen as a leader within the department, they are responsible for the supervision and career development of multiple levels of talent.
ESSENTIAL FUNCTIONS
Brand Planning
- Expert in strategic discipline, agency processes and pharma compliance requirements.
- Translates market dynamics, customer insights and deep understanding of disease state to developing brand strategy and solving brand challenges.
- Displays strong story telling skills and voice as it relates to written strategy skills.
- Expands role on new business in conducting research, distilling insights, generating strategy, and story telling.
Client Management
- Displays strategic leadership and facilitation of an expanded set of client workshops and brainstorming sessions.
- Grows ability to drive influence toward a strategic POV and recommendation internally and with clients.
- Serves as consultant to client on market research design, methodologies, and analysis.
- Strong strategic voice, driving clarification, direction, and leadership of internal, and/or client meetings.
Cross Functional Collaboration
- Lead strategic planning responsibilities on multiple brands, integrated accounts, with greater autonomy and proficiency.
- Partner with other agency departments to ensure pull through of insights and strategy.
Talent Management
- Manage and mentor junior level staff and delegate incoming tasks and assignments as appropriate.
- Involved in hiring and staffing decisions and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
JOB DUTIES / RESPONSIBILITIES
*For Specialty functions, see additional information (if applicable) in the box below.
- Executes expert level understanding of the strategic planning fundamentals of disease state, indications, customer, and science of assigned brands.
- Partners with other agency departments to ensure pull through of insights and strategy.
- Leads strategic planning responsibilities on multiple small accounts, new business and/or support senior planners on larger, integrated accounts, with autonomy and proficiency.
- Leads the full suite of brand strategy deliverables (positioning, bedrock, creative briefs/briefings, message strategy, tactical planning).
- Market research expertise and consulting; drive insight mining/ideation to uncover strategic opportunities and inform and strengthen creative.
- Expert in planning tools and core competencies, driving proper use; positioning, insight generation and creative
brief writing.
- Expand leadership on new business opportunities in immersion insight gathering, storytelling, strategy development, and tactic pull through.
- Strategic leadership and facilitation of expanded set of client workshops and brainstorm sessions.
- Directly supervises Associate Director, Strategic Planning, Strategic Planning Supervisor, and/or Senior Strategic Planner, on brand(s), and provides mentorship/guidance to team as needed.
- Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (eg, delivering feedback, annual reviews, general and performance management).
- Demonstrates leadership, empathy and professionalism in communications.
EDUCATION
DEGREE/DIPLOMA
AREA OF STUDY
REQUIRED/PREFERRED
Bachelor's degree
Marketing, Advertising, Communications, or Related Field
Preferred
LICENSES & CERTIFICATIONS
EXPERIENCE
MINIMUM EXPERIENCE
AREA OF EXPERTISE
REQUIRED/PREFERRED
7 years
Brand strategy or market research in an agency setting
Preferred
5 years
Pharmaceutical/health experience
Preferred
KNOWLEDGE, SKILLS, & ABILITIES
* Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint,
Excel.
* Strong working knowledge in research tools (search databases including SERMO, Datamonitor).
* Excellent working knowledge in social media platforms.
* Excellent oral and written communication.
* Excellent strategic thinking and analytical skills; triangulate insights and data from multiple
sources/departments/agency partners to analyze and solve problems.
* Ability to use AI platforms as an accelerant for brands needs and strategic deliverables.
* Able to work on multiple projects, adhere to timeline and maintain organization.
* Understanding of agency offerings, services, products, and solutions.
* Strong level of understanding of brand/pharma marketing and promotional strategy and trends (customer,
industry, innovation).
COMPETENCIES
| Presentation Ability to establish an effective demeanor and communication to influence one's point of view |
| Leadership Shows the ability to communicate a vision or goal to others and lead them towards achieving it; Pushes for action and results, and wins the support and help of others |
| Client Focus Ability to interact professionally with clients and demonstrates client focused approach to service their needs |
| Strategic Thinking Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions |
ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS
* Pharma/health strategic planning/marketing brand experience preferred (1 or more).
* Manufacturing experience a plus.
* Strong level of understanding of brand/pharma marketing and market access strategy and trends (customer, industry, innovation).
* Growing strategic story telling skills and POV development
Salary
$130,000.00 - $180,000.00
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About the Agency
https://www.fcbhealthny.com/
Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency's DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Salary : $130,000 - $180,000
