Manager, Audience Strategy

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

The Manager, Audience Strategy on the Performance Media & Measurement (PMM) team plays a crucial role in driving impactful results for our CPG clients. This individual will be responsible for stewarding the day-to-day audience strategy across National and Retail programmatic activations, ensuring efficient and effective campaign performance. This requires strong collaboration with internal teams (e.g., planning, analytics, social, programmatic), external partners (e.g., ad tech vendors, data providers), and clients to ensure seamless execution and alignment.

Beyond day-to-day operations, the PMM Manager will also lead enterprise-level test and learn projects. These projects are designed to identify new opportunities, drive innovation in performance marketing, and enable brands to adapt to the ever-evolving media landscape. A deep understanding of the media landscape, strong analytical and communication skills, and a passion for driving results are essential for this role.

• Collaborate with client audience managers to define audience inputs, explore alternative targeting strategies, and provide final recommendations for audience segmentation
• Review and ensure the accuracy of inputs used for audience targeting across National and Retail activations, including programmatic and social media
• Manage the delivery of audience-related deliverables with team leads, ensuring the accuracy of all inputs and outputs
• Manage relationships with data providers, ensuring the timely delivery of accurate and relevant data for audience targeting
• Proactively identify and pursue opportunities to leverage Retail partner capabilities to expand audience reach and engagement
• Ensure that audiences are onboarded correctly across all platforms, provide direction on de-duplication strategies, and oversee the accuracy of audience implementation
• Take ownership of the audience taxonomy, ensuring its accuracy, consistency, and ongoing maintenance
• Collaborate with the stakeholders on the audience refresh process, ensuring all partners adhere to agreed-upon timelines to maintain proper audience scale across platforms
• Identify potential brands for testing new audience strategies, share test parameters with Planning and Media teams for approval, and collaborate and steward execution and analysis of test results
• Respond to ad hoc requests from brand clients related to audience targeting, providing timely and accurate information and support
• Itemize existing deliverables and new requests with client audience managers on a recurring basis

• Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions.
• Prioritization: Assesses and ranks issues and tasks in order of importance for taking action
• Communication: Ability to clearly articulate thoughts, strategy and next steps with internal and external stakeholders through effective oral and written communication.
• Strategic Thinking: Ability to think strategically about audience targeting, campaign optimization, and the evolving media landscape.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

• Bachelor's degree
• 4-6 years of experience in a media related role
• Experience with digital investment and programmatic media
• Experience with Retailer data and capabilities is a bonus

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.