Manager, Audience Strategy

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Media always starts with an audience. Audience Design is the intersection of Strategy, Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center, we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers, strategists and technology experts and consultants.

The Audience Strategy Manager will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross-functional teams. The ideal candidate will have experience in media, creative, content, and/or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical.  Candidates should also have applied knowledge of commonly used advertising technology.

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• MS Office: Proficient
• A passion for data-driven advertising and insights, with hands on keyboard experience in audience tools such as Epsilon Discovery (propriety tool to Publicis), MRI, and GWI
• Excellent understanding of Media Fundamentals, enabling connection of audience strategy to media approach
• Excellent written and verbal communication skills, especially the ability to communicate technical concepts to a non-technical audience
• Highly organized with strong attention to detail, capable of prioritizing and managing projects for both self and associates while ensuring they are followed through to completion
• Demonstrates capacity to train and develop junior team members, including the ability to let go and trust a team
• Strong analytical skills, technical know-how, and strategic thinking
• Uses experience and knowledge to identify risks and escalate
• Eager to take on new responsibilities and share with team
• Manages with direction from associate director and director
• Requires input for client business-related decisions

Client Responsibilities:

• Assists Director with all aspects of data driven audience strategy development
• Able to use platform tools (EPC, GWI, MRI etc.) to define & segment new audiences based on client goals & industry trends, combined with researching & identifying valuable data driven insights to improve overall audience strategy product.
• Ability to analyze & illuminate how consumers interact with devices, content & media through rigorous data analysis
• Develop a strong overall understanding of the client’s business objectives to provide audience recommendations to deliver against these objectives and demonstrate through campaign results how data targeting can help them achieve their business goals
• Extract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
• Innovation & Testing: Participate in testing new audience tools and methodologies, providing critical feedback to enhance performance and user experience.
• Assist in the development of client-facing materials, including data presentations and audience performance reports
• Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance
• Delivers and sets expectations with the client
• Makes concrete attempts to add value and enhance client relationships
• Knowledge of propriety research tools/processes and various segmentation techniques are critical

Management Responsibilities:

• Accountable for junior and associate level deliverables

• 3-5 years’ experience
• Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint
• Strong understanding of audience tools (MRI, GWI, Epsilon)
• Strong understanding of digital marketing, CRM, and audience segmentation
• Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets
• Strong analytical skills, technical know-how, and strategic thinking
• Strong communication and collaboration skills, with the ability to present insights clearly to non-technical stakeholders.
• Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
• Familiarity / experience with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers
• Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
• Understand Web analytics tools (e.g., Google Analytics)
• Understand Identity Solution tools (eg. Epsilon, Liveramp, Neustar)

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.  If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $87,210 - $137,195 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/21/2025.

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Salary : $87,210 - $137,195