What are the responsibilities and job description for the Search Campaign Optimization Expert position at IPG MediaBrands?
Job Responsibilities
- Manage eCommerce campaigns across multiple platforms, including Amazon, Walmart, Target, Criteo, Instacart
- Develop, optimize, and maintain eCommerce campaigns, coordinating assets between creative agencies and client teams, and managing budgets
- Analyze and report data on a daily/weekly/bi-weekly/monthly & ad-hoc basis
- Develop, document, and implement eCommerce media best practices within client accounts
- Maintain abreast of industry news and develop POVs to communicate relevant updates to clients
