What are the responsibilities and job description for the Social Media Specialist position at Iron Bank Coffee?
Job Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience. This role requires a strong understanding of social media platforms, advertising techniques, and relationship management to foster connections with our community.
Duties
- Develop and execute social media marketing strategies across various platforms to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written) that aligns with our brand voice and objectives.
- Monitor social media channels for trends, customer feedback, and relevant conversations to inform content creation.
- Conduct research to identify new opportunities for growth through innovative advertising techniques.
- Utilize SEO best practices to optimize content for search engines and improve visibility across platforms.
- Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital channels.
- Engage with followers by responding to comments, messages, and inquiries in a timely manner.
- Analyze social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
- Stay updated on industry trends, tools, and best practices in social media marketing.
Experience
- Proven experience in social media management or marketing roles.
- Strong understanding of various social media platforms including Facebook, Instagram, Twitter, LinkedIn, etc.
- Experience with advertising on social media platforms is highly desirable.
- Familiarity with photography or graphic design tools is a plus.
- Excellent relationship management skills with the ability to engage effectively with diverse audiences.
- Strong research skills to identify trends and insights that can inform strategy.
- Knowledge of SEO principles is beneficial.
- Exceptional proofreading skills with attention to detail.
Join us in shaping our online presence while connecting with our audience in meaningful ways!
Job Type: Full-time
Pay: $40,000.00 - $60,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Health insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to Relocate:
- Columbus, GA 31901: Relocate before starting work (Required)
Work Location: In person
Salary : $40,000 - $60,000