Senior Marketing Manager

Are you a data-driven marketing leader with a passion for the restaurant industry? We’re looking for a Senior Marketing Manager who blends creativity with analytics to drive sales, guest engagement, and brand growth.

• Leverages data to identify emerging trends and technologies in the restaurant industry, and develops strategic marketing initiatives in response.
• Oversees all aspects of internal and external marketing efforts from advertising and brand awareness to digital and print publications.
• Drives loyalty program to build traffic-driving marketing initiatives and guest retention.
• Serve as a Strategic partner with the Food and Beverage department.
• Works parallel with Operations to drive campaigns, frontline communication, and program execution.
• Develops, manages, and oversees the creative process and works with agency partners to develop engaging content.
• Manage, mentor, and grow the Marketing team.

Essential Functions and Responsibilities:

• Develop and implement cohesive marketing plans to increase brand awareness and sales.
• Oversees all aspects of internal and external marketing efforts including advertising, promotions, public relations, digital media (social, website, email, PPC), loyalty program/mobile app, local store marketing, CRM, menus, uniforms and collateral.
• Drives loyalty program to build traffic-driving marketing initiatives and guest retention.
• Oversees all print and project coordination, distribution and communication of all menus and collateral to restaurants.
• Partner with the Food & Beverage team to assist with new product/menu rollout strategies.
• Partner with the Operations team to execute internal programs and lead the implementation of in-store marketing.
• Oversees the creative process and works with agency partners to develop engaging content.
• Identify the latest trends and technologies affecting our industry.
• Develop and manage department and company marketing budgets.
• Lead, coach and develop the marketing team.

Candidate Qualifications

• Minimum of 10 years of experience in marketing and 5 years in a leadership position.
• Bachelor’s degree in marketing, business, or similar field preferred.
• Solid experience using data to refine marketing strategies.
• Demonstrated experience using logic and analytics to evaluate programs, strengths and weaknesses, and solutions.
• Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Proficient in marketing analytics tools and platforms, such as Google Analytics, Meta Ads Manager, and email marketing platforms.
• Strong computer and Excel skills for reporting, analysis, and budget tracking.
• Ability to motivate, develop and manage in-house marketing team.
• Manage third party agencies to deliver results.
• Strong verbal and written communications skills at all levels of the business.
• Multi unit, Full- Service Restaurant, or hospitality Marketing experience preferred
• Hybrid work schedule: in office (in Carlsbad), in-store visits, and remote work.
• Valid driver's license.
• Reports to the President of Islands.

Pay Range: $120,000-$140,000 per year

Who We Are:

For over 40 years, Islands has been known for providing guests with craveable bites and great service. Our fresh cut fries, juicy burgers, and the coldest beer in town are served in an upbeat, social environment that encourages connection with both guests and team members.

At Islands, it is our people that set us apart and are the foundation for our many years of success. We celebrate everyone’s unique qualities and attributes and recognize that there is strength in our differences, which make us better as a whole. If you want to be part of a company that cares about you as a person, and not just as an employee number, Islands is the place for you!