What are the responsibilities and job description for the Marketing Manager position at ISTC Corp.?
Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation, and analytics, website management , graphic design , coordinating events , extremally familiar with Latin America marketing and by fully bilingual English and Spanish. This role requires a creative thinker with excellent communication skills who can develop and execute effective marketing strategies across various channels.
Duties
- Develop and implement comprehensive marketing strategies to increase brand visibility and drive customer engagement.
- Oversee advertising sales initiatives, ensuring alignment with overall marketing objectives.
- Manage e-commerce platforms, optimizing product listings and enhancing the online shopping experience.
- Utilize SEO best practices to improve website rankings and organic traffic.
- Create and execute email marketing campaigns that resonate with target audiences.
- Design visually appealing marketing materials using Adobe Creative Suite for both digital and print advertising.
- Analyze market trends and consumer behavior to inform marketing decisions and strategies.
- Collaborate with cross-functional teams to produce high-quality content for blogs, social media, and other platforms.
- Monitor and report on the effectiveness of marketing campaigns using analytics tools, making data-driven adjustments as necessary.
- Maintain the company website using WordPress, ensuring content is up-to-date and engaging.
Requirements
Must be fully Bilingual English and Spanish
- Proven experience in a marketing management role or similar position.
- Strong knowledge of digital marketing techniques including SEO, email marketing, content marketing, and analytics.
- Familiarity with e-commerce platforms and advertising sales strategies.
- Proficiency in Adobe Creative Suite for design purposes.
- Experience with print advertising campaigns is a plus.
- Excellent written and verbal communication skills with an eye for detail.
- Ability to work collaboratively in a team environment while also being self-motivated.
- Strong analytical skills to assess campaign performance and market trends.
Join our team as a Marketing Manager where you can make a significant impact on our brand's growth while working in an innovative environment!
Job Type: Full-time
Pay: $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Experience:
- Digital marketing: 5 years (Required)
Language:
- English (Required)
- Spanish (Required)
Willingness to travel:
- 25% (Required)
Work Location: Hybrid remote in Doral, FL 33172
Salary : $65,000