What are the responsibilities and job description for the B2B Marketing Specialist position at IT BY DESIGN?
Are you a skilled B2B marketing specialist looking to leverage your expertise in content creation? We are seeking a seasoned professional to join our marketing team at IT BY DESIGN.
The ideal candidate will have a strong background in crafting compelling content, including blogs, whitepapers, case studies, and website copy, tailored for B2B audiences, with a focus on the IT industry.
Responsibilities:
- Develop engaging and effective content for B2B audiences across various platforms.
- Manage social media campaigns and create engaging content for LinkedIn, Twitter, and Instagram.
- Craft email marketing campaigns and build effective email cadences.
- Develop content for performance campaigns across Google and LinkedIn.
- Optimize website content for SEO objectives.
- Manage the content calendar and ensure timely delivery and quality.
Requirements:
- Bachelor's degree in English, Marketing, Communications, or a related field.
- 2 years of professional content creation experience, preferably in the IT industry or a related B2B sector.
Desirable Skills:
- Exceptional writing, editing, and proofreading skills.
- Proficiency in creating content for various platforms.
- Understanding of SEO best practices and keyword usage.
- Excellent collaboration skills.
