Manager- Owned Media

Greetings from IT Engagements…!

IT Engagements is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. We have an immediate opening for the below position with our premium clients.

Job: Marketing Manager- Owned Media

Location: Ann Arbor MI

Duration: 12 Months

Job Description

• Lead the strategy, testing and implementation of owned media channels
• Manage owned media agency (10 FTEs) to define annual owned media strategy
• Monitor key KPIs and maximize sales driven by email, push and SMS marketing
• Establish testing framework to determine most impactful strategies in email, push and SMS marketing
• Manage all asClientts of validating owned media executions including planning, deployment, QA and reporting
• Negotiate with industry partners to establish agreements necessary for deploying email, push and SMS
• Partner with Analytics to answer strategic questions related to customer journey and owned media strategy
• Identify functional solves for customer pain points to be deployed in email, push or SMS
• Build understanding of exClientted industry benchmarks and best practices in email, push and SMS marketing
• Act as key owned media expert for organization and present owned media results / strategy to various stakeholders (franchisees, executives, peers, agency partners, etc.)
• Collaborate with internal partners to build CRM strategies
• Establish and execute process for requirements gathering, impact estimation, and effort/impact prioritization
• Fulfill primary and secondary business needs for National Windows, Loyalty, Web Experience, Local Marketing, Store Innovation and Product Innovation teams
• Partner with web experience, analytics and agency teams to design and execute best in class customer experience for owned media participants
• Partner with Advertising to establish creative best practices informed by sales testing
• Partner with EIM to ensure advanced customer targeting is deployed across email, push and SMS seamlessly
• Partner with Analytics and Insights to develop advanced algorithmic strategies in email, push, and SMS
• Leverage workplace software (Confluence) to thoroughly document planned testing/campaigns and past campaign activations/results
• Manage agency partners to activate across owned media channels at a high productivity level
• Partner with activation agency to set optimal team with blended skillset of project management, campaign execution, data and technical deployment
• Lead agency team to exceed sales and performance objectives
• Negotiate with activation agency to determine annual activation resource costs
• Maintain working knowledge of ESP technology and hold agency partners accountable for resource estimations
• Partner with activation agency to understand/react to shifting industry capabilities and privacy changes
• People Management
• Manage and mentor team members (currently team size = 2), fostering a culture of innovation, collaboration, and excellence
• Set clear objectives, provide regular feedback, and support professional growth of team
• Collaborate with senior-level cross-functional teams to align personalization goals with broader company objectives
• Ensure expenditures are within budget guidelines and recommend funding enhancements where needed
  
  

Qualifications

• Bachelor’s Degree in marketing, business or related field, MBA preferred
• Self-starter with excellent project management skills
• Collaborator who can manage/balance stakeholder feedback from multiple teams
• 5 – 9 years of interactive marketing experience or related experience
• Working experience activating email and push campaigns out of an ESP technology (SalesForce preferred)
• Experience managing agency partners
• Experience managing an A/B testing program for digital marketing or eCommerce team
• Demonstrated leadership capabilities
• Strong analytical skills
• Experience collaborating with analytics, database, IT, innovation and/or web experience teams
• Experience with marketing consumer-oriented web sites / QSR industry a plus
• Excellent people skills and vendor relationship management skills
• Strong analytical skills and metrics measurement background
• Strong verbal and presentation skills
  
  

Thanks and Regards,

Shiva Raj

Sr Recruiter

IT Engagements, Inc.

Direct: 404-981-4650 | shiva@itengagements.com

www.itengagements.com