Digital Social Media Manager

Digital Social Media Manager

Location: Hartford, CT.

Responsibilities:

• Set the strategic direction for social media content for Global Atlantic s social media and drive alignment with its overall business strategy.
• Assess KKR s existing social media strategy and provide recommendations for optimizations.
• Establish KPIs across all social media programs and assess performance.
• Work within KKR s Marketing organization, including Brand, Content Strategy, Creative, Digital, and Client Marketing to understand broader team objectives and develop engaging campaigns to help achieve their goals.
• Partner with KKR s Global Communications team to amplify key news and press appearances.
• Manage content development process from ideation, production, reviews and approvals, to publishing.
• Develop a living Social Operations Playbook that outlines process for publishing, social creative specifications, engagement guidelines, etc. to standardize our social media operations across all channels.

Qualifications

• 6-8 years of experience with organic and paid social, ideally working within the asset management or insurance industry. Agency experience is a plus.
• Proven success in growing and engaging social media audiences.
• Experience working with social media publishing and listening tools (Sprinklr, etc.).
• Ability to develop, execute, and measure success of a cross-channel social media strategy.
• Strong personal initiative and desire to succeed in an entrepreneurial environment
• Ability to learn quickly with strong attention to detail.
• Excellent communication and presentation skills.

Required Education: At least a Bachelor s Degree (or equivalent experience) in Computer Science, Software/Electronics Engineering, Information Systems or closely related field is required.