What are the responsibilities and job description for the Senior Product Marketing Manager position at Iterable?
A company is looking for a Senior Product Marketing Manager to drive strategic product launches and adoption initiatives for its SMS channel.
Key Responsibilities
Spearhead go-to-market launches for SMS products and featuresDrive adoption of SMS channel usage and new features within the customer baseCollaborate with cross-functional teams to influence product roadmap and drive SMS revenue
Required Qualifications
5-8 years of experience in SMS as a marketing channelProven track record in product marketing, particularly in product launch and lifecycle initiativesStrong understanding of the MarTech industry and competitive landscapeAbility to think strategically and execute methodicallyAnalytical mindset with aptitude for technical language
