Paid Media Marketing Specialist (Search, Social & Other Channels)

IV Interactive is looking for a Paid Media Marketing Specialist (Search, Social & Other Channels) to join our growing team. If you are data-driven, creative and love digital marketing, this is a perfect place for you.

IV Interactive is a high-performing, fast-growing, creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.

Our ideal team member is highly-organized with the ability to think strategically, strong analytics abilities and is skilled at delivering intent-driven, business-result focused marketing performance. You will focus on the creation, execution, and optimization of ongoing paid search, paid social, and other digital marketing campaigns. 

We offer excellent compensation and benefits, including health, dental, vision and retirement. Remote work is available for this role, but working hours are fixed and East Coast. We work hard, work smart and love what we do. 

We look forward to hearing from you!

What you’ll do:

• Lead the development of campaign strategies, including budget allocation, audience targeting, and platform recommendations.
• The focus of this role is on Google Ads (Search, LSA, Youtube, Display, etc) and Meta Ads (Facebook, Instagram), with additional activations across other paid search, paid social, programmatic, display and other channels.
• Oversee account, tracking, and campaign setup, ensuring alignment with best practices and performance goals.
• Manage multiple campaigns with a strong focus on strategy, testing, and optimization to improve KPIs.
• Build and manage analytics dashboards, using Looker Studio, Google Sheets and other tools
• Analyze and interpret campaign performance data, providing strategic insights and actionable recommendations.
• Provide insights gained from GA4 and other analytics platforms.
• Conduct competitive research and refine audience sets, targeting, and keywords to improve campaign effectiveness.
• Oversee budget pacing and optimization to ensure efficient spending across all campaigns.
• Assess landing pages for strategy and conversion rate optimization to improve lead quality and conversion rates.
• Stay up to date with industry trends and emerging digital marketing tactics, testing new approaches for internal and external initiatives.

What you need:

• Must have obtained, at a minimum, a Bachelor’s degree in  marketing, advertising, communications or relevant field.
• Strong understanding of digital marketing fundamentals and methodologies
• 4 years of experience managing paid search campaigns (Adwords, Bing)
• 3 years of experience managing paid social campaigns (Meta, LinkedIn, TikTok)
• A foundation of Conversion Rate Optimization (CRO) best practices
• Exceptional spreadsheet skills, Excel or preferably with Google Sheets
• Experience with creation and maintenance of LookerStudio dashboards
• Meta Ads, Google Adwords and/or Analytics Certified
• Experience working and communicating directly with clients
• Impeccable attention to detail

Bonus points:

• Experience in the healthcare / medical vertical
• Experience with Supermetrics and other marketing automation tools
• SEO experience

Benefits:

• Collegial, energetic work environment at a fast-growing company
• Excellent compensation and benefits
• Medical, Vision & Dental coverage
• IRA plan / Profit Sharing Plan
• Generous Paid Time Off - Including PTO “Credit” for volunteer work

IV Interactive is committed to cultivating a culture of inclusion, respect and connectedness. We’re able to grow and learn better together with a diverse team of employees. All employees, whatever their gender, race, ethnicity, national origin, veteran status, age, sexual orientation, education or disability should feel valued, respected and heard. We’re committed to maintaining an inclusive environment with equitable treatment for all.

IV Interactive is an Equal Opportunity Employer and Participates in E-Verify.  Candidates will be asked to complete a background check as a condition of employment.