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Email Marketing Specialist

iVantage Group
Livonia, MI Full Time
POSTED ON 12/6/2024 CLOSED ON 1/29/2025

What are the responsibilities and job description for the Email Marketing Specialist position at iVantage Group?

Bachelor’s degree in Marketing, Advertising, Communications, Business or similar field of study.

Minimum of ten (10) years of professional experience in digital marketing or email marketing.

Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign.

Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.

Proficient in HTML, CSS, and JavaScript development for email design and customization.

Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.

Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.

Proficient in Microsoft Excel, PowerPoint, and Word.

Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).

Job Type: Contract

Pay: $115,000.00 per year

Benefits:

  • Dental insurance
  • Health insurance
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Work Location: In person

Salary : $115,000

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