What are the responsibilities and job description for the Account Director position at IWCO Direct?
Overall Summary :
The Account Director supports directors, strategists, and the Sales team in developing and implementing direct response marketing strategies. They manage client communication and deliverables, as well as provide direct or indirect guidance of assigned Account Services team members.
Primary Duties / Responsibilities :
- Engage in strategic planning and leadership; indirectly and directly lead account service team members and projects; provide ongoing oversight, coaching and mentorship to team members.
- Delegate tasks to ensure team growth, learning and development opportunities.
- Possess and further acquire knowledge of assigned clients' company, including products, industry, offers, messaging, and brand guidelines.
- Build and maintain positive relationships with clients as a primary IWCO representative; frequently develop pitch and presentation materials; sell ideas and make recommendations to clients.
- Possess full understanding of client requirements and expectations; ensure client alignment on agency process, pricing, deliverables and agency limitations.
- Collaborate with the Director of Account Services, and Strategists in the development of strategic marketing communication plans.
- Manage campaign matrices development; compile key creative and production data points to accurately represent the various formats, testing strategies, and versioning required.
- Actively participate in development of campaigns from ideation through client approval and performance analysis in a leading role.
- Develop creative briefs and any reference materials needed to provide strong direction for the internal team to complete deliverables.
- Oversee development and routing of all deliverables as assigned.
- Ensure that all concepts meet creative brief requirements, strategy objectives, client brand requirements and graphic standards.
- Review creative materials; provide detailed proofing to ensure it matches the requirements outlined on estimate, matrix, or other reference documents.
- Oversee routing of deliverables to clients for approval as necessary.
- Create and oversee preparation of estimates, SOWs and project timelines.
- Deliver quality materials on-time, on-strategy and on-budget; continuously monitor project labor vs. budget; revise scope documents; escalate concerns as appropriate.
- Monitor project financials and ensure that projects are on track; manage Change Orders and close out time monthly; document in accounting program.
- Manage client / project communication and administration with urgency, focus and requisite attention to detail.
- Perform other (or other related) duties as applicable or assigned.
Required Skills / Abilities / Competencies :
Education and Experience :
Physical Requirements :
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