What are the responsibilities and job description for the Growth Architect for Enterprise Development position at IWU National & Global?
Summary of Position: The Growth Architect for Enterprise Development will design and execute innovative strategies to expand customer bases for small businesses, driving enterprise growth through marketing ingenuity, impactful events, and strategic partnerships. This dynamic role bridges creativity and strategy, offering hands-on guidance and scalable solutions to support the unique needs of small enterprises and adheres to the Christian-world view and values within Indiana Wesleyan University.
Duties and Responsibilities
- Marketing Innovation
- Leveraging AI, Architect creative marketing strategies that leverage cutting-edge digital tools and traditional platforms to increase customer engagement
- Analyze trends and optimize campaigns to ensure maximum impact and ROI for IWU-N&G enterprises
- Enterprise Development Support
- Provide expert marketing insights and AI-driven actionable plans tailored to small business challenges
- Facilitate workshops, toolkits, and consultations to empower the entrepreneurs within the enterprise development division in achieving sustainable growth
- Strategic Partnerships
- Forge and nurture partnerships with local organizations, industry leaders, and influencers to enhance market positioning
- Co-create collaborative programs and campaigns that amplify reach and align with business goals
- Event Design and Activation
- In collaboration with the Director of Events for IWU-N&G, envision and implement transformative events that drive brand visibility and customer loyalty
- Work within the existing standard operating procedures and the event team to manage event execution, from conceptual planning to post-event analysis, ensuring alignment with business growth objectives
- Performance Engineering
- Define key performance metrics and use analytics to refine strategies
- Develop comprehensive reports and presentations to communicate growth achievements and opportunities
Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
- Bachelor’s degree in Marketing, Business Development, Entrepreneurship, Design, or a related field
Experience
- Three or more (3 ) years of experience in marketing, event strategy, or partnership development, preferably with a focus on small businesses or entrepreneurial ventures
Required Skills
Core Competencies
o Creative thinking paired with practical execution skills
o Proficiency in CRM systems, marketing platforms, and event technologies
o Exceptional networking, relationship management, and communication abilities
o Entrepreneurial mindset with a passion for small business success
Preferred Qualifications
o Experience in leveraging digital tools for hyper-local marketing
o Knowledge of market trends impacting small enterprises
o Certifications in growth hacking, digital marketing, or related fields are a plus
WORKING CONDITIONS: This position may require occasional travel to small business locations, events, or networking engagements. A flexible and hybrid work environment is available, emphasizing results over hours
