Social Media Coordinator

POSITION SUMMARY:
The Social Media Coordinator, under direction from the VP of Sales and Marketing as well as the Marketing Manager, will assist in the creation, implementation, and maintenance of content for social media platforms and channels in support of Division marketing initiatives. More specifically, this individual will frequent Shea Carolina communities, and surrounding attractions, to produce content for social media in promotion of the communities and the overall Shea Carolina brand. The individual in this role must stay on top of social media trends, platform best practices, and utilize analytics to optimize social media performance. This position is both creative and analytical in nature and requires strong written and verbal communication skills with an attention to detail.
EDUCATION / EXPERIENCE:
• Bachelor’s degree preferred
• Previous experience in a continuous improvement environment a plus
• 2 years Social Media Marketing preferred.
• Knowledge of the home building and real estate industries a significant plus, but not required
DETAILED DUTIES AND RESPONSIBILITIES:
• Visit Shea Carolina communities to film content for social media
• Attend division/community events to capture video and photography
• Utilize video and photo editing software to create content to be utilized on social media, website, and for any other promotional activities
• Create and maintain a content calendar that outlines social posts for each month
• Utilize a content scheduling platform to automate social postings
• Generate scripts for organic social media content
• Coordinate with Community Representatives, Field Managers, Warranty Specialists, etc. to film content on site
• Manage all social media platforms by maintaining timely response to tags, shares, mentions, and incoming messages
• Monitor social media trends and competitor pages to ensure Shea Homes Carolina remains competitive on social platforms
• Leverage social media to help foster relationships with local businesses and realtors in efforts to generate community engagement and local partnerships
• Meaningful participation in social media strategy conversations within the marketing department
• Develop strong knowledge base of Shea products and unique features to highlight key features via social media
• Demonstrate strong research and writing abilities in the creation of blog posts to be highlighted on social media
• Assist in research to determine grass roots opportunities to grow SHCAR’s lead bank in a given submarket as new communities open i.e. publications, events, partnerships, sponsorships, PR opportunities, signage
• Thorough understanding of social media performance data in order to assess effectiveness of content and recommend solutions or plan adjustments as needed
• Seek new and effective ways to drive engagement on social channels and boost following; regularly track and report progress and performance of new initiatives
•Assist marketing team with various tasks as needed
REQUIRED SKILLS / ATTRIBUTES:
• Experience managing social media platforms for businesses
• Self-starter, proactive approach with productive work ethic; good attendance, few errors or repetition, good work quantity and quality, positive contributor
• Ability to work successfully in a team environment, strong people skills required, works well with others
• Innovation; seeks new opportunities and growth challenges, contributes ideas, helps resolve problems, looks for and develops cost savings measures, and develops new procedures and methods
• Honesty; being truthful and trustworthy, doing what needs to be done and what is right, being fair and objective, having personal integrity and treats others in a mature, responsible manner
• Loyalty; having commitment toward the goals of the organization, the nature of the business, respecting its efforts, defending its good name, giving the job the best effort and sincerity
• Initiative; ability to think, work and make independent decisions based on sound judgment
• Demonstrated high level of proficiency in PC technology, and all MS Office applications as well as PowerPoint, SharePoint, Salesforce, CMS, Basecamp. Training provided as needed.
• Demonstrated high level of proficiency in Canva or other editing software application
• Experience and competency with graphic design
• Excellent written and verbal communications skills
• Understanding of basic marketing principles
• Must possess a strong internal/external customer service orientation and commitment
• Excellent time management, organizational and follow-up skills
• Ability to manage competing priorities and assignments
• Must be able to consistently achieve high work standards
• Flexibility and adaptability to rapid change
• Enthusiastic, people person with ability to interact effectively across different mindsets and work styles.
• Attendance required at some key, high-profile weekend and evening events
WHO IS THE CUSTOMER?
• INTERNAL:
o All team members of Shea Homes as well as team members of other independent members of the Shea family of companies.
• EXTERNAL:
o All individuals with whom the Marketing Manager comes into contact outside of the internal customer.
PHYSICAL REQUIREMENTS:
The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to communicate verbally and in writing. The noise level is usually quiet to moderate. Must be able to work extended hours as needed. Will need to walk all homesites for pricing recommendations. Must be able to lift items that weigh 25 pounds. Must be able to stand or sit for extended periods of time.