Demo

PR and Social Media Marketing Internship

J/PR
New York, CA Intern
POSTED ON 1/17/2024 CLOSED ON 4/23/2024

What are the responsibilities and job description for the PR and Social Media Marketing Internship position at J/PR?

The Internship Program at J/PR and 20Two Studio is a student internship for school credit and essential work experience. The program dates may fall outside of some school terms, so please confirm these dates with your school to ensure that you will be eligible to receive credit.

Our Spring 2024 Internship Program is tentatively planned from May 6th through August 30th, 2024. This is a structured learning program with its own curriculum and training. Attending live training from during the first week of the internship between 10 am - 2 pm PST / 1 pm - 5 pm EST will be a requirement to be eligible for this opportunity.

 

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, our agency, our clients, and each other.

Our affiliate agency, 20Two Studio, is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality and wellness industries. We are spirited and strategic, and on our team you’ll accelerate your career by working on ROI-driven campaigns, telling compelling stories, and leading with passion. Through our work, we connect our clients with brand-building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for excellence. The Studio’s full client roster can be found here.

Forbes said “These Women Are Dictating Where You're Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). 

At J/PR and 20Two Studio, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.

 

The Role

The student internship program is a hybrid (in-person and work from home) learning and mentorship experience at J/PR or 20Two Studio. The ideal candidate knows the PR and social basics but is eager to jumpstart their career & is planning ahead for their future. The student internship program provides an integrated learning & training experience and allows the student to be immersed in the fast-paced industry that is PR and social media marketing through interaction with staff, clients, and media. A student will dig into the basics and beginnings of successful Public Relations and Social Media campaigns. Students will get exposure to PR and social strategy, research, media engagement, influencer relations, client brainstorming, community management, creative writing, and learning to collaborate & network with other professionals. This experience requires reliability and a passion for travel, hospitality, lifestyle, media and trends. You may be assigned to either J/PR or 20Two Studio account teams as an intern.

 

Duties and Responsibilities:

Public Relations

  • Assist in research on upcoming trends, articles & social media relating to the PR industry & clients 
  • Assist with reporting & gathering information to develop efficient pitches
  • Assist with writing press materials (for example: fact sheets, media lists, press releases, newsletters, bios/backgrounders)
  • Assist in brainstorming & planning sessions/story angles & partnerships
  • Assist with data input for weekly reporting/client updates
  • Learn and demonstrate basic understanding of Barcelona Principles scoring with oversight from team members 
  • Learn and navigate Muck Rack for development of quality media lists 
  • Learn and navigate Muck Rack dashboards for reporting and share of voice analysis

Social Media

  • Learn and gain a basic understanding of Fohr for influencer analysis
  • Provide administrative assistance with media and influencer relations (writing, research, backgrounders)
  • Research and pull imagery requests and photo needs, content calendar requests, and influencer relations information
  • Research models/influencers for content shoots
  • Assist with the digital filing within content archives for each client
  • Source UGC for mockups during the community management process
  • Ability to perform other tasks or projects assigned by manager and account team members

Professional Growth

  • Learn time management tips tricks
  • Gain front row access to PR and social strategy
  • Engage with the industry leaders & award-winning company culture
  • Learn to collaborate & network with teams/professional individuals
  • Build portfolio & resume 
  • Perfect your communication skills (industry and internal emails)

 

Experience:

  • College student with a concentration in Communications, Public Relations, Marketing, Digital Marketing, Journalism or similar study
  • Previous intern experience is beneficial but not required 

 

Requirements:

  • Must receive academic credit for this internship
  • Must be able to regularly commute to one of our US offices for the duration of the internship (San Diego or Los Angeles, CA; Denver, CO; Nashville, TN; or New York City, NY)
  • Must be available for live training from Monday, May 6th through Friday, May 10th, 2024 between 10 am - 2 pm PST / 1 pm - 5 pm EST
  • Proficiency in computer programs
    • Word, PowerPoint and Excel in a Microsoft Windows environment
    • Google Drive (Docs, Sheets, Slides)
  • Self-starter, ability to work independently in a hybrid environment
  • Strong oral and written communication skills
  • Strong interpersonal skills
  • Strong organizational skills
  • Must be able to identify and resolve problems in a timely manner
  • Experience with AP writing style
  • Social media knowledge
  • Presentation skills
  • Must be able to commit to a weekly schedule (minimum of 16 hours/week)

 

Compensation:

  • Student interns compensated with school credit and a stipend upon completion of the internship
  • Number of credits varies and to be determined by student interns' universities

 

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. 

 

EQUAL EMPLOYMENT OPPORTUNITY
J/PR strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. 

 

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. 

J/PR recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

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