What are the responsibilities and job description for the Marketing and Events Coordinator position at Jackalope Brewing?
Jackalope Brewing Company is a proudly independent craft brewery in the heart of Nashville, Tennessee. With a newly refreshed brand and an iconic taproom—Bar Jackalope—we are entering an exciting phase of growth. Our mission is to create legendary beer experiences, and we’re looking for a passionate, organized, and creative teammate to help bring that vision to life.
Position Summary:
The Marketing and Events Coordinator will play a key role in executing Jackalope’s marketing strategy at the ground level. This person will be responsible for planning and running in-house events, managing customer-facing communications, supporting membership programs, and producing basic marketing materials that align with our updated brand. This is a hands-on role for someone who thrives in a fast-paced, creative environment and wants to make an immediate impact.
Key Responsibilities:
- Event Management
- Own and execute all flagship events (8–10 per year), plus smaller in-bar activations
- Collaborate with PR and social teams to promote and enhance event reach
- Coordinate logistics with internal teams, vendors, musicians, and partners
- Marketing & Communications
- Draft and distribute email campaigns, event announcements, and bar promotions
- Manage routine customer communications across channels in alignment with our brand
- Partner with our PR and social agencies to maintain consistent messaging and storytelling
- Design & Creative Support
- Create simple but compelling graphics using Canva or similar tools (event flyers, taproom signage, social assets)
- Support the creation of branded materials for use across the brewery, events, and sales
- Membership Program Oversight
- Manage onboarding, engagement, and communication for Bar Jackalope’s membership tiers
- Support member rewards, in-bar recognition, and VIP experience delivery
- Administrative & Coordination Tasks
- Maintain the marketing and events calendar
- Track metrics for email engagement, membership growth, and event attendance
- Serve as point of contact for bar-level marketing and event inquiries
Qualifications:
- 2–5 years of experience in marketing, hospitality, or event coordination
- Excellent written and verbal communication skills
- Strong organizational and multitasking abilities
- Proficiency with Canva or similar design platforms
- Familiarity with Mailchimp or comparable email platforms a plus
- Comfortable working evenings or weekends as needed during events
- A passion for great beer and community-driven experiences
Compensation:
- Salary Range: $51,000–$58,000 depending on experience
- Health and dental insurance
- Beer perks and taproom discounts
- Paid time off and flexible scheduling around events
To Apply:
Please submit your resume and a short note about why you’d be a great fit for Jackalope. Bonus points if you include samples of previous event promotions or simple design work.
Job Type: Full-time
Pay: $51,000.00 - $58,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Weekends as needed
Work Location: In person
Salary : $51,000 - $58,000