What are the responsibilities and job description for the Content Marketing Manager position at Jackson + Coker?
Overview
Jackson and Coker is a top healthcare staffing firm with nationwide reach, specializing in locum tenens (temporary staffing), locums-to-permanent and telehealth staffing. We work with healthcare organizations big and small to find the right physicians and advanced practitioners to provide quality patient care.
The Content Marketing Manager plays a key role in shaping and communicatingthe brand's narrative, positioning the company as an industry leader whilefostering deep connections with its audiences. This role is responsible forleading and implementing a content strategy that brings the brand to life throughauthentic storytelling, humanizing its impact, and connecting with B2C and B2Baudiences. The manager will oversee content creation and distribution acrossdigital platforms, sales channels, industry events, podcasts, and more. With afocus on both strategy and execution, the Content Marketing Manager willcollaborate cross-functionally to deliver consistent messaging and ensurealignment with organizational goals.
Additional Details:
* Design and implement a content marketing strategy that humanizes the brand, tells its story, and aligns with business objectives, supported by a detailed multi-channel editorial calendar.
* Craft compelling narratives that highlight the company's values, mission, and impact on customers and the industry, ensuring the brand feels personal and relatable to its audiences.
* Develop sales enablement materials and event-related content to support customer growth and retention.
* Analyze content performance using engagement, conversion, and other metrics to continuously refine and improve content strategies.
* Oversee external content providers, ensuring all outputs align with
brand voice and quality standards; manage contracts and budgets.
* Strong storytelling and narrative development capabilities
* Excellent writing and editing skills with attention to brand alignment
* Proficiency in growing organic website traffic and search optimization
* Expertise in project management and content planning tools
* Familiarity with content creation platforms
* Comprehensive understanding of content marketing strategy and digital marketing best practices
* Knowledge of audience segmentation, engagement tactics, and content performance analysis
* Experience in creating and distributing content across multi-channel platforms
Here's Why The Atlanta Journal-Constitution Ranks Jackson and Coker A Top 10 Mid-Sized Workplace:
Career longevity
Jackson and Coker is a nationally known and highly respected, industry-leading organization known for quality and service with a strong national and local presence. You will be working in an industry that will withstand the test of time in a prestigious field.
State-of-the-art facilities
Our beautiful corporate headquarters is equipped with a gym including exercise classes and a personal training staff, full-length pool and locker rooms with a sauna and steam room; several onsite restaurants at 25% off for associates; Starbucks; miniature golf course and game room; nail salon; dry cleaning and car wash services. Associates enjoy the convenience of our onsite health clinic where they as well as their families can be seen by a Physician or a Nurse Practitioner at no cost and receive free prescriptions. Our childcare and virtual learning support is a huge bonus to our associates with growing families. All associates are eligible for an array of benefits including medical, dental, vision, disability and life insurance to name a few. We also have a company sponsored 401K plan with company matching funds.
Culture
Associate-led philanthropic committees support the causes important to our associates. Associate Networking Groups including the People of Color, Women's and PRIDE Networks. We are a mission-focused company that celebrates diversity and is committed to creating an inclusive environment for all of our associates.
Requirements:
* 7 years in content marketing, journalism, or a related field
* Demonstrated ability to develop and execute storytelling-driven content strategies
*Experience managing editorial projects and workflows
* Healthcare industry experience is a plus
EEO Statement
Jackson and Coker is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all of our associates.
Jackson & Coker is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all of our associates.
