What are the responsibilities and job description for the Content Marketing Manager position at Minerva Beauty, Inc.?
Minerva Beauty, the leading provider of premium salon, barber, and spa equipment, is seeking an experienced and creative Content Marketing Manager. This role is critical in driving the company's digital presence and will oversee content creation across multiple channels, including social media, SEO-driven website content, and email marketing.
Key Responsibilities :
Social Media Strategy :
Develop and implement social media strategies to raise brand awareness and engagement across Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, and other relevant platforms.
Oversee the collection, organization, and use of user-generated content.
Direct the creation of brand-owned high-quality content for social media, including videos, graphics, stories, and posts – ensuring alignment with brand messaging and goals.
Coordinate on-site content collection from salons, spas, and barbershops as well as at industry events.
Manage relationships with influencers, coordinating content creation that aligns with brand standards and campaigns. Oversee influencer performance, track key metrics, and ensure influencer partnerships contribute to overall brand growth and visibility.
SEO Content Strategy :
Collaborate with external and internal resources to create optimized content for the website, including landing pages, blogs, and product descriptions, with a focus on improving organic search performance.
Assist in writing and editing content for landing pages, blogs, and product descriptions as needed.
Email Marketing :
Maintain email marketing schedule to align with campaigns, promotions, and product launches.
Assist in writing marketing email content including subjects, previews, and body content to maintain and increase engagement across audiences.
Performance Tracking & Reporting :
Monitor and analyze content performance across social media, influencer campaigns, and SEO channels, using data to inform future content strategies and improve ROI.
Provide insights on audience engagement and content performance to help shape the overall marketing strategy, ensuring it remains responsive to customer needs.
Report on any industry trends including new services and tools being used by beauty and wellness professionals to aid in future product development.
Collaboration :
Collaborate with the VP of Marketing & Business Development to ensure content strategies align with the business’s broader goals.
Work with social media coordinator, videographers, SEO agency, and the brand marketing specialist to guide and create cohesive messaging across all platforms.
Qualifications :
Bachelor's degree in Marketing, Communications, Journalism, Public Relations or a related field.
Proven experience as a Content Marketing Manager or similar role, preferably within the furniture or professional beauty industry.
Expertise in social media management and content strategy across multiple platforms.
Ability to react quickly to ever-changing social media trends and pivot when necessary.
Strong understanding of SEO best practices and content optimization techniques.
Experience writing effective marketing copy for email campaigns, social media, website content, and more.
Ability to analyze performance metrics (social and SEO) and adjust strategies based on insights.
Excellent written and verbal communication skills.
Creative mindset with the ability to generate compelling content.
Preferred Skills :
Exceptional attention to detail with high standards of work output for both self and team.
Experience in the furniture industry or professional beauty industry.
Familiarity with digital tools such as Google Analytics, SEMrush, DashHudson, etc.
Proficiency with Microsoft Office Suite including Word and Excel.
Working Conditions :
This role may require occasional travel.
The position is based in Monroe GA with flexibility for remote work 2 days a week if needed.
This role offers an exciting opportunity to shape the voice and digital presence of Minerva Beauty, contributing to our position as a leader in the salon equipment industry. If you're passionate about content marketing and have a strong understanding of social media and SEO, we encourage you to apply.
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