What are the responsibilities and job description for the SEO & PPC Specialist position at Jackson Hedden Inc.?
SEO & PPC Specialist Wanted
Jackson Hedden Inc. is looking for a talented and driven SEO & PPC Specialist to join our team. In this role, you’ll manage and optimize digital marketing strategies to drive traffic, improve search rankings, and generate quality leads. We are seeking a creative and analytical individual who can navigate the complexities of both organic and paid search to maximize our online presence.
Key Responsibilities:
- Develop, implement, and manage SEO strategies to improve organic search rankings.
- Perform keyword research, competitive analysis, and on-page/off-page SEO optimizations.
- Create and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Monitor and optimize campaign performance based on KPIs such as CTR, conversion rates, and ROI.
- Generate reports to track, analyze, and present results on SEO and PPC initiatives.
- Collaborate with content creators and developers to ensure SEO best practices are implemented.
- Stay up-to-date with the latest SEO, SEM, and PPC trends and algorithm updates.
Qualifications:
- Proven experience as an SEO & PPC Specialist or similar role in digital marketing.
- Proficiency with tools like Google Analytics, Google Ads, Google Search Console, SEMrush, Ahrefs, and more.
- Experience with A/B testing and landing page optimization.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with HTML, CSS, and website management tools is a plus.
- Excellent communication skills and attention to detail.
Location: Birmingham, Alabama
