What are the responsibilities and job description for the Marketing Automation Manager position at Jackson Hole Mountain Resort Corporation?
Jackson Hole Mountain Resort
Position Title: Marketing Automation Manager
Reports To: Digital Marketing Manager
Department: Marketing
Classification: Full Time Year Round
Role Responsibilities
- Manage SMS Marketing, Email marketing, JH Insider app push notifications, and the CRM database.
- Conduct comprehensive analysis of data and industry trends; use this data to continually improve the process, messaging and outcome of guest engagement initiatives.
- Ensure targeted guest messaging share a consistent voice and presentation specific to each guest segment.
- Work internally and with technology vendors to ensure accurate data capture and segmentation of guest data.
- Design and copywrite emails with a strong creative vision for each email.
- Develop and maintain a regular cadence of outreach to primary guest segments. Tailor email content to specifically suit each segment to drive engagement and revenue.
- Analyze ecommerce- and email-related data metrics and reports to determine effectiveness of email marketing campaigns and constantly strive to improve upon prior results.
- Develop and maintain all automated email campaigns company wide. Work cross-departmentally with internal stakeholders to create emails that accurately reflect their communication needs.
- Development and execution of plans to grow and nurture a strong and engaged email database.
- Collaborate with Inntopia peers to accomplish messaging goals.
- Be JHMR’s automated marketing subject matter expert. Stay current on industry trends.
- Manage relationships with external agencies and partners to effectively execute common goals and maintain successful partnerships.
- Develop messaging templates designed to drive increased engagement for all segments and encourage progression through the customer lifecycle.
- Grow SMS database by developing and maintaining strategy for engagement with guests.
- Leverage our SMS platform’s functions to accomplish outreach goals.
- Understand audience segmentation within the app & plan best cadence for marketing communications
- Plan and design promotional pushes at a frequent cadence to enhance guest engagement with the brand and initiatives.
- Set up Automated Pushes for pre-arrival/post-departure
- Ensure all internal software solutions are synchronized and data is current and accessible from the CRM database.
- Work events as needed to support brand activations and initiatives.
- Help with writing blogs on the website.
- Help with website edits.
- Assist Sales & Special Events with groups, events, etc.
- On- and off -mountain photography
Qualifications
- Excellent planning, organizational and time management skills and an ability to work with competing priorities.
- Excellent written and verbal communication skills.
- Experience and ability to work in cross-functional teams.
- Familiarity with resort industry concepts, practices, and procedures.
- Strong copywriting skills
- Strong understand of Microsoft Office Suite.
- Ability to learn new software systems and platforms.
- Team mentality to work with the entire Marketing team on key business objectives.
- Ability to understand key business initiatives and design and execute effective email campaigns that achieve desired goals.
Required Education and Experience
- Bachelor’s degree or equivalent on the job experience.
- Minimum 2 years working in email marketing or related field.
- Minimum 2 years data analysis experience.
Preferred Education and Experience
- Bachelor’s degree in Marketing, Business, or other related field
- Previous experience in a professional marketing capacity, email marketing, and CRM management.
- Previous experience with BeeFree, Adobe Creative Suite, Litmus, Inntopia Marketing Cloud, and Acoustic platforms.
- Previous experience in the ski or outdoor recreation industry.
- Professional photography and/or video portfolio.
Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
AAP/EEO STATEMENT
Jackson Hole Mountain Resort is an AA/EEO Employer committed to a drug free workplace.
